The Future Of Shopping: Niche E-Commerce Websites
Traditional brick and mortar stores need to shift the paradigm of old retail. Old retail is this ideal that people will come if you build it. Big retail is loosing business to niche online shops.
IBM Institute for Business Value surveyed 26,000 shoppers in 14 countries, across a range of non-grocery retail categories, and how consumers perceive and interact with retail channels. The most important trends revealed by this research: “Traditional retailers must be able to reach consumers along multiple platforms. By blending both local shopping trips and online shopping, retailers will provide a shopping experience that can lead to brand loyalty and repeat sales.”
Traditional brick and mortar stores need to shift the paradigm of old retail. Old retail is this ideal that people will come if you build it. The fact is stores need staff that know and care about the products. Customer service needs to be number one, because it is the only thing a traditional store has, that can really top an online E-commerce website.
Big retail is loosing business because niche online shops display a range of related brands for the customer to choose from. A niche online shop will focus on price and product specifications. An example of a niche online shop in South Africa is yuppychef that focus on cookware appliances where the shopper can shop by brand or by price. An added offering of free delivery will increase the sales conversion ratio by 30%.
Nic Maritz from webs.co.za an E-commerce development company said: “The next move in online shopping is specialized niche shops that incorporate rich media display, like images and video, with customer reviews that have bought a product. When PayPal and other payment gateways opened up in South Africa, we experienced a demand for customers wanting to sell their products online.” Niche markets are an attractive opportunity available to small business startups to compete against the scale of economies that larger competitors are able to achieve. Understanding target consumer segments is a crucial factor in determining whether an operation has the resources, interests, and business elements necessary to meet the needs of prospective customers.
Webs.co.za is an E-commerce development company that differentiate themselves from others by providing extra services and support included in the website development fee. It also offers a range of payment gateway platforms to choose from, as well as researching potential markets for their customers.
Open source technologies such as php web development and php shopping carts have evolved, leading to affordable E-commerce websites and web applications. It is now possible for individuals to own an E-commerce shop and compete with big retail. Please contact webs.co.za for more information.
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