El Ganso consolidates in European fashion capitals

The Spanish college-style brand opens its second shop in London and fourth in Paris.

With its Brit style and Spanish nationality, El Ganso’s clothes, footwear and accessories are a huge hit.

Its shop at 43, Carnaby Street, which opened in March 2012 is now joined by a second London location. The new boutique, at 27, Neal Street, in the heart of London’s Covent Garden, showcases the brand’s menswear, complements and accessories collections in an area of 45sqm.

But not content with its ‘one-two’ in London, the brand has also crossed the Channel to open its fourth shop in Paris. The 30sqm location is at number 60 on iconic Rue de Rennes — the link between the quartiers of Saint Germain and Montparnasse — and sells the brand’s menswear, footwear, complements and accessories collections.

Founded in 2004 in Madrid by Álvaro and Clemente Cebrián, El Ganso started out in menswear, but now offers a fun but smart total look for men, women and children. It has 54 shops in Spain, UK, France, Portugal and Chile, and now plans to expand into Mexico. El Ganso turned over €26 mill. in 2012, and expects to increase that figure to €33 mill. in 2013.