Kevin Mabley Rejoins Epsilon to Expand Digital Strategy Offerings
Industry Veteran with Over Twenty Years of Experience Returns as SVP, Strategic Consulting
Wilton, CT — — Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced that Kevin Mabley has rejoined the company as Senior Vice President, Strategic Consulting, reporting to Andrew Frawley, President. Mr. Mabley was part of Epsilon’s strategy team from 2006 to 2011.
In this role, Mr. Mabley will focus on the expansion of Epsilon’s digital offerings to support many of the largest brands in the world. He will oversee Epsilon’s Digital Consulting Group and Strategy and Analytics team and will also work with Epsilon’s strategy consultants across industry verticals to develop best practices and increase knowledge sharing.
According to Frawley, “Strategy and analytics play a critical role in driving consumer engagement and experience to deliver return on business and brand equity. Today’s global brands must have a deep understanding of the individual consumer and leverage data, technology and creativity to achieve the results that matter. An industry expert like Kevin will enable them to truly recognize their customers and engage with them in a meaningful way across a variety of marketing channels. Both Epsilon and our clients are thrilled to have Kevin on board again.”
“When I saw everything Epsilon has brought together for marketers and experienced the power of their next generation digital platform, I realized this is truly a game changer and the perfect time to rejoin a great company,” said Mabley. “The rapid evolution of digital channels coupled with the increasing empowerment of consumers to control their own data requires that marketers constantly rethink their strategies in order to stay relevant. Epsilon is uniquely positioned to bring together rich insights, cutting-edge tools and deep analysis to enrich the relationships brands have with their customers and adapt to changing needs in the marketplace.”
Mr. Mabley has over two decades digital database marketing, CRM, strategy and analytics experience across a number of industry verticals. Prior to his return to Epsilon, Mabley was Senior Vice President of Client Services at Recyclebank, an innovative technology start-up in the emerging clean tech digital sector. Recyclebank has received a number of awards and industry recognition including Fast Company’s Most Innovative Companies in the World, Wall Street Journal’s #1 Clean-Tech Company and Colloquy’s Innovation in Marketing Award.
During his tenure at Recyclebank, Mabley led the product management, client services and sales teams, serving 300 communities and four million Recyclebank members as well as key partnerships with major global brands. Previously, Mabley spent six years at Epsilon leading the digital strategy and analytic services teams, where he was responsible for building and developing an industry-leading team of strategic consultants to spearhead relationships with clients across the full array of Epsilon’s omnichannel marketing capabilities. He joined Epsilon through the acquisition of DoubleClick’s Email Solutions division in 2006 where he led the strategic services and account management divisions.
Mr. Mabley will be based in Epsilon’s Wilton, CT office.
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