Fujifilm Launches The High Performance XF27mm F2.8 Compact Lens

New XF27mm lens features a small footprint and outstanding image quality


WEBWIRE – Tuesday, June 25, 2013

Valhalla, N.Y., June 24, 2013 – FUJIFILM North America Corporation today announced the high performance FUJINON XF27mm (41mm*1) F2.8 lens, a compact and lightweight single focal length lens for use with the X-Series Interchangeable Lens Digital Camera Systems that include the award-winning FUJIFILM X-Pro1, FUJIFILM X-E1 and the all new X-M1. The XF27mm F2.8 gives photographers excellent craftsmanship and remarkable image quality that is ideal for landscape, street and portrait photography.
 
“With today’s announcement of the high performance XF27mm, photographers now have a new lens choice and a perfect complement to the compact X-Series that will allow them to capture stunning, high quality images in a wonderfully slim design,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation.
 
FUJINON XF27mm F2.8
The all new FUJINON XF27mm lens gives users a fast F2.8 lens with a fixed focal length that is similar to that of the human eye, providing accurate and natural results based on the photographer’s view.
 
The FUJINON XF27mm F2.8 lens features:

 
In order to optimize the FUJINON XF27mm F2.8 lens, Fujifilm designed the lens without an aperture ring to deliver a compact and lightweight body. Users should update their camera body’s firmware to enable aperture adjustment with the camera’s command dial.
 
Firmware can be found at http://www.fujifilm.com/support/digital_cameras/.
 
The FUJINON XF27mm F2.8 lens will be available in July 2013 for $449.95.
 
The current Fujifilm lens family includes the following FUJINON XF and XC lenses:

 
*1 35mm format equivalent
 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 83 yen to the dollar.
 
 All product and company names herein may be trademarks of their registered owners.
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Contact Information
Matthew Schmidt
Corporate Communications Manager
Fujifilm
Contact via E-mail


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