Live green, save green and give green globally with enhanced “Make Change, Not Waste” app


WEBWIRE – Friday, June 21, 2013

Whole Planet Foundation® and BlueAvocado®‘s award-winning mobile app offers even more perks

AUSTIN, Texas – Shoppers can now save up to $200 per year at Whole Foods Market® with a few quick finger taps, thanks to Whole Planet Foundation and BlueAvocado’s free, updated “Make Change, Not Waste” iPhone application.

Designed to inspire greener lifestyles, the app rewards users with coupons for making simple eco-conscious choices like recycling or biking to work. The updated app, which is now available for download at the iTunes store, will allow shoppers to unlock coupons from top brands such as Alexia Foods, Allegro Coffee Company, Garden of Life, IZZE, Naked Juice, Stonyfield, TruRoots and more.

“The most inspiring part about this app is that shoppers are not only making better choices for the planet, they’re sharing their rewards with others around the globe,” said Philip Sansone, president and executive director of Whole Planet Foundation.

After earning a coupon, shoppers can use it or donate a percentage of its value to Whole Planet Foundation to fund global poverty alleviation. Since the app’s launch in April 2012, users have donated more than 50 percent of their coupons to the foundation.

Named Wired magazine’s “top lifestyle app” shortly after its launch, “Make Change, Not Waste” has been downloaded more than 5,000 times, and its users have logged more than 300,000 green actions. Currently, more than 500 users are consistently logging five or more activities per week.

“At BlueAvocado, we track our own social and environmental impact annually so empowering shoppers to track their own choices was a natural fit,” said Amy George, co-founder and Chief Ozone Officer of BlueAvocado. “We’re excited to help shoppers save money and raise awareness for the foundation’s microlending efforts.”

To date, BlueAvocado has kept over 128 million disposable items like plastic bottles out of landfills and funded more than 450 microloans through Whole Planet Foundation. Thanks to their commitment to accountability and measurable social impact, the company was recently named a Certified B Corporation by B Lab – a certification awarded to companies that meet rigorous standards of social and environmental performance.



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