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A free two-night hotel stay every day: Park Inn by Radisson launches summer campaign


Park Inn by Radisson, the young and dynamic mid-market brand of Carlson Rezidor Hotel Group, has launched its online summer campaign 2013: On and through e-mail newsletters the brand promotes an interactive web tool to easily discover all hotels & offerings, based on the users’ personal interests, as well as savings of up to 20% for two-night stays. On social media users can also participate in the “Find Yourself Quiz” and - every day till 28th July 2013 - win a free two-night stay in a Park Inn by Radisson Hotel in Europe.

“At Park Inn by Radisson we are reaching out to the growing young clientele searching for connectivity and creativity, activity and flexibility. Our summer campaign responds to their needs, will create buzz around the brand and will increase customer engagement and involvement”, said Eric De Neef, Senior Vice President Marketing & CRM, Global Branding Park Inn by Radisson.

The campaign combines a fresh and clean visual tone with personalized contents and offers: Every user will find the dream destination that corresponds to his or her interests and preferences; be it a Park Inn by Radisson hotel in a shopping metropolis, at the beach or in the mountains.

Park Inn by Radisson was born in 2003 and has rapidly grown to today 160 hotels in operation and under development across Europe, the Middle East and Africa. The mid-market brand is currently being re-launched as a competitive concept further enhancing attractiveness, commerciality and profitability. The new Park Inn by Radisson is focused on connection, choice and community - offering free internet to all guests, the “live-inn room” (an innovative multipurpose social hub) and colourful guest rooms designed for the modern traveller.

Notes to Editors:
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of more than 430 hotels in operation and under development with almost 97,000 rooms in more than 70 countries.

Rezidor operates the brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni Rezidor operates and develops the lifestyle brand Hotel Missoni. Following a strategic alliance agreement with Regent Hotels & Resorts Rezidor also develops and operates new Regent properties in EMEA. Rezidor has an industry-leading Responsible Business Programme and was awarded one the World’s Most Ethical Companies by the US think tank Ethisphere.

In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The corporate support office of the Rezidor Hotel Group is based in Brussels, Belgium.

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