Kiss Telecomunicações LTDA Taps Triton Digital’s Ad Injector® Technology for Targeted Ad Insertion
Leading broadcaster is the first in Sao Paulo, Brazil to use Ad Injector® to increase online audio advertising inventory value
São Paulo – Triton Digital (www.tritondigital.com), the market leader enabling media companies to manage, measure and monetize their audio content digitally, today announced a successful deployment of its Advertising Platform including Ad Injector® technology to Kiss Telecomunicações LTDA.
Triton Digital’s Ad Platform serves digital ads for more than 300 clients across the globe in more than four million streams. The technology provides broadcasters with the ability to customize the online consumer experience and drive incremental revenue through the growing audience in this channel. Kiss Telecomunicações LTDA is the first publisher in Sao Paulo to utilize Ad Injector® to deliver highly contextual ads to listeners by means of advanced targeting and online audio ad replacement.
“Personalizing the listening experience through ad replacement puts us at an incredible advantage in that we are the only broadcaster in Brazil to deliver a unique experience to each and every listener,” said Tais Abreu, CEO of Kiss Telecomunicações LTDA.
“We are proud to serve the advertising needs of Kiss Telecomunicações LTDA by enabling them to manage and monetize their online audience through the deployment of Triton’s Advertising Platform and Ad Injector®,” said Jay Supovitz, SVP/General Manager of International Markets at Triton Digital.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
About Kiss Telecomunicações LTDA
Launched in July 13, in 2001, the International Day of Rock, Kiss FM (www.kissfm.com.br) was the first Brazilian radio station to use the concept of classic rock, already established by American, European and Canadian radios. The 100% rock’n’roll programming, has won a loyal and targeted audience. In 2011, Kiss FM has settled itself in São Paulo as the second major radio station for adult and qualified audiences, hitting peaks of 91 thousand listeners per minute. Nowadays, Kiss FM is located in São Paulo (102,1 MHz), Campinas (107,9 MHz), Litoral Paulista (90,1 MHz) and Distrito Federal (94,1 MHz). Besides the programming on dial, Kiss FM invests on interacting with the audience on different platforms such as social networks, smartphones, tablets, and also through their own social network, the website Nação Roqueira (www.kissfm.com.br/nacaoroqueira), an online encyclopedia of rock with content made by users.
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