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Exhibit Survey’s Federbush to Demystify Measurement for EXHIBITOR eTrak

“You Know What to Measure - But How Do You Actually Measure It?”


RED BANK, NJ – June 11, 2013 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Joe Federbush, vice president, sales and marketing, will be presenting an EXHIBITOR eTrak live online learning session focusing on exhibition measurement.
The EXHIBITOR eTrak live online learning series features the highest-rated sessions from EXHIBITOR conferences, delivering the quality learning that professionals expect from the Exhibitor Media Group, the industry leader in trade show and event marketing education for 30 years.
Who:  Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc.
What:  “You Know What to Measure - But How Do You Actually Measure It”
When:  Thursday, June 20, 2013, 2 pm EDT
Where:  Online   
Description: Regardless of booth size and investment level, measurement has become an integral part of many companies’ event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:

  • Develop measurable objectives
  • Determine the best research methodology
  • Keep timeliness and simplicity of measurement in mind
  • Understand sample size and response rates
  • Develop objective-based survey questions
  • Utilize RFID, video, free tools, calculators and social media
  • Analyze and present results
  • Make sound decisions based on research

For More Information:
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry.  The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit or call 1.732.741.3170. To download a free white paper, “Beyond ROI and ROO:  Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


 trade show education
 how to measure trade show
 Joe Federbush
 Exhibits Exhibition ROI

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