Pull&Bear opens its first store in Germany
Pull&Bear has opened its first store in Germany. The store is located in Tauentzienstraße, Berlin’s main commercial street. The establishment has more than 700 m² distributed in two floor where Pull&Bear offers the latest collections for man and woman. This store reinforces the brand’s presence in Germany, where it has been selling exclusively online since September of 2011.
The new Pull&Bear store concept is inspired by the renowned Californian town of Palm Springs. The façade, one of the most characteristic elements of the new store, rescues the traditional glass block or paved block, creating a spotlight that welcomes the customer. The façade itself renounces traditional shop windows typology and attracts the attention off passers –by thanks to visual projections that invite them to step inside and discover the new space.
Inside, it recovers DIY or building site materials such as painted concrete, OSB or pine wood, which along with restored old doors, the textured walls and other elements, create a rich atmosphere of colours, materials and textures.
The technical lighting, visible before, gives way to a multitude of different decorative lamps that create an environment with its own personality, similar to that of an interior design editorial than of a point of sale.
Inditex in Germany
With the opening of its first German store, Pull&Bear is joining Zara, Massimo Dutti, Zara Home and Bershka which already operate in this market, where Inditex Group has presence from 1999. Inditex now has 92 stores in prime shopping locations in 50 cities through the country.
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