A creative powerhouse set out to deliver a dental marketing program that flopped; Yet, because of a unique situation, a whole new business was born
Over a year ago, a group designers and creatives (Kruhu) launched a company named Loudmouth Dental Marketing. It was an incredible, lightweight marketing program with multiple interwoven products that would update automatically per quarter. Sounds pretty neat, right? They still think it was probably ahead of its time.
The program had about 12 dentists on board and they were quickly surprised at how busy the art of dentistry could be. Some dentists needed more materials, some less, some wanted different campaigns, some couldn’t think of any incentives and a few were just really happy. This made for an interesting situation where Loudmouth was faced with multiple production issues & delays.
Scratching their heads, they thought back to the first big dental show that they attended: The Thomas P. Hinman Dental Meeting in 2012. It was there that Loudmouth signed up 5 dentists, yet every single shirt at their booth (over 100) was snatched up within a couple of hours with people asking for more. The company’s two owners were even featured in the event’s newspaper wearing the trendy dental shirts. As soon as they got back, they created even more shirts and mailed those out as well. Yet they still didn’t get the hint as they pushed the marketing program by traveling to give talks and encouraging dentists to join up. One of the program dentists had even ask Loudmouth if they would consider producing shirts.
Finally, a year later, they put their minds together and switched gears. They decided to sell the marketing materials ŕ la carte and branch into creative practice-specific shirts and patient-driven shirts. It was a refreshing change. With this new direction, the company now offers dental t-shirts in an array of customizable color combinations.
They relaunched dentaltshirt.com about 2 months ago and the success so far has eclipsed the entire marketing program. “It’s been the right fit all along,” explains a co-owner, not knowing that one direction would open the door to another.
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