Exhibit Surveys CEO to Speak at World Meetings Forum
Skip Cox to Present “Evolving Exhibitor Strategies and Their Impact on Exhibition Organizers”
RED BANK, NJ – June 5, 2013 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Jonathan “Skip” Cox, CEO and president, will be speaking at the World Meetings Forum (WMF2013) in Cancun, Mexico.
The World Meetings Forum is dedicated to the discussion and analyses of global trends in the MICE industry (Meetings, Exhibitions, Conferences, Conventions, Incentive Travel, Corporate Travel).
Who: Jonathan “Skip” Cox, CEO and president, Exhibit Surveys Inc.
What: Evolving Exhibitor Strategies and Their Impact on Exhibition Organizers
When: Friday, June 14, 2013
Where: The World Meetings Forum 2013, Riviera Maya, Cancun, Mexico.
Description: Major exhibitors who are the lifeblood of an exhibition in driving attendee value are evolving in how they use exhibitions strategically. The economy and shrinking budgets forced them to re-think their event strategies, but there are other long term factors in play, such as competition for marketing budgets and new marketing channels, that will have an effect on the way they go to market and the way they will use exhibitions in the future. It is not whether major exhibitors value face to face engagement channels, it is how they use them. For organizers, the key to being a strategic partner to exhibitors is to understand how they are evolving in their use of exhibitions and events, and how they view exhibitions fitting into their overall marketing strategies. This presentation will be based on experience measuring and consulting with multi-national companies who exhibit in major exhibitions.
For More Information: http://www.wmforum.org/en/
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170. To download a free white paper, “Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to www.exhibitsurveys.com/whitepapers.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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- Marilyn R. Kroner
- Kroner Communications
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