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Coatings Partner Focuses on Partnership


“The chemistry has to be right” – New BASF e-journal

A good partnership is the key to mutual success. The new Coatings Partner e-journal, which can be downloaded at , describes the sustainable cooperation between BASF and its customers. For instance, for the production of Hyundai’s new HB20 model, a shortened application process is being used for the first time in South America. This process requires less time, energy and material. Also in North America, Nissan is relying on BASF’s coating expertise and integrated waterborne processes for the production of its new Pathfinder and Infiniti models.

“We have to understand our customers and be open, since when it comes down to it, a functioning partnership is based on the people involved. Here, the chemistry has to be right,” said Dr. Alexander Haunschild, Senior Vice President, Automotive OEM Coatings Europe, in an interview with Coatings Partner. The company not only supplies paint, but also offers comprehensive services and develops innovative coating technologies. These include the new low-solvent ultra-high solids paints that are successfully used at the mobile crane manufacturer Terex® Cranes’ plant in Zweibrücken, Germany, and the new FGuard® 3D paint system, which lends furniture surfaces the appearance of real wood.

Buildings as power stations

How can buildings generate energy? The new issue of Coatings Partner finds an answer to this question: SPECIFIC, the Sustainable Product Engineering Centre for Innovative Functional Industrial Coatings in Baglan, Wales, is investigating how buildings can generate their own power in the future. SPECIFIC develops functional coatings for roofs and façades from glass and metal. Together with its established business partner Tata Steel, BASF supports the innovative development center.

R-M® is a strong partner for automotive refinishing

In 2012, Europcar selected R-M® automotive refinishing products for the maintenance of its fleet in the emirate of Dubai. R-M is a premium brand of BASF. In Coatings Partner, Shabna Rahjesh, Quality Manager at Europcar, and Carl Roy, Sales Manager of
R-M’s distributor Dahiya Auto Spare Parts LLC, report on their successful collaboration.

R-M’s new Matt Shade Concept provides impressive effects with its SILICATOP and SATINTOP clearcoats. They bring about perfect application results, ranging from a deep matt to a semi-glossy satin.

Social projects and partnerships

When it comes to social commitment, BASF supports long-term projects and partnerships. With the Growing with Sport project, for instance, BASF, with its leading decorative paint brand in South America, Suvinil, is supporting young people in Brazil. One of them was today’s professional soccer player Neílton Meira Mestzk, whose hat trick at the 2013 São Paulo Junior Soccer Cup led the FC Santos to victory.

Coatings Partner

Coatings Partner targets customers, business partners and the interested public. The latest issue is now available for download in German and English at . The Spanish, French and Chinese editions will also be available there shortly.

In addition to the current e-journal with the focus on partnership, you can also order printed versions of Coatings Partner in German or English. Additional issues of the e-journal and an archive of articles are also available.

About the Coatings Division

In the Coatings Division, BASF develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2012 t he Coatings Division of the BASF Group achieved global sales of nearly 3,0 billion Euros. The internet address is . You can download a copy of BASF customer magazine Coatings Partner from

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at .


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