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When Hollywood Became Hollyweeds


Release Date: July 27, 2006. Not Embargoed.
Subject: Hollywood television series, hydroponics, business & commerce, marijuana
From: Advanced Nutrients

Contact Information: Company Founders Robert C. Higgins or Michael Straumietis via phone at 604 854 6793. . EMAIL: When you contact us, please provide your full contact info, along with the media outlet you work for and your deadline dates. Tell us if you need photos or other logistical support.

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Subhead: How a Canadian-based Hydroponics Company Built a Million Dollar Grow Room for Showtime’s Weeds.

Canadian-based international hydroponics company Advanced Nutrients built a NASA-style million dollar indoor hydroponics grow room as a set for the second season of Showtime’s Weeds television series.
Advanced Nutrients co-sponsored the Weeds Season Two premiere, which was recently held in Hollywood. At the premiere, Showtime executives described the founders of Advanced Nutrients as “the gurus of hydroponics.”
One of the Advanced Nutrients founders, Michael Straumietis, has been an on-set technical consultant for Weeds. He is the first-ever hydroponics technical consultant for a major television series.
The company’s products and the simulated million dollar hydroponics grow room will feature prominently in Weeds Season Two.

Advanced Nutrients is a Vancouver, Canada company that is the number one manufacturer of hydroponics fertilizers and plant growth formulas. Founded six years ago, Advanced Nutrients sells products worldwide. The company has more than 100 employees and several manufacturing facilities.
Advanced Nutrients has been featured in Forbes, Playboy and other media. The story of the company’s founding, its products, its involvement with Hollywood, and its business success are among the most interesting stories that journalists can bring to their audiences.


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