Rolls-Royce Unveils Wraith To Northern And Central China Customers At Art Zone Beijing
Rolls-Royce Motor Cars today unveiled the highly anticipated new model, Wraith, at a closed-room event in Beijing Art Zone.
The latest addition to the Rolls-Royce family was unveiled to Northern and Central China customers in a creatively refreshing Art Park that reflects Wraith’s unique character defined by power, style and drama.
Wraith is the boldest, most dramatic and powerful Rolls-Royce prototype that exemplifies the renowned Spirit of the Ecstasy figurine. Featuring a contemporary two-door design, Wraith’s striking fastback body epitomises power, style and drama – inspired by the great Grand Tourers of the Fifties and Sixties.
In profile, Wraith’s sweeping fastback design gives the car its unique iconic character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of its dynamic character can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation.
“We are extremely proud to present the one and only Wraith here in Beijing. Wraith is a fresh demonstration of the spirit of Rolls-Royce – a contemporary, elegant design for a new era of the world’s most iconic car marque.” Henrik Wilhelmsmeyer, Director for Mainland China for Rolls-Royce Motor Cars said, “Today, Mainland China constitutes one of the largest single markets for Rolls-Royce. One out of four cars that we produce in Goodwood is being driven on the streets of Chinese cities. The Rolls-Royce phenomenon in China is the result of our ethos in the pursuit of excellence. This market will continue to be part of the engine that drives us on the path to further growth, and push us forward to even greater achievements, this year and for years to come.”
The car will travel across Southern China in the coming weeks, providing an opportunity for invited guests to preview the new member of the Rolls-Royce family.
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