Sky wins Guardian Sustainable Business Award
Sky was last night recognised at the prestigious Guardian Sustainable Business Awards, with Sky’s Bigger Picture initiative taking the award for ‘Communicating Sustainability.’
The Awards celebrate leading innovation and impact in corporate sustainability, with this particular category recognising British businesses that make a big difference through campaigns that take sustainability to the masses. The judges praised the breadth of the communications that make up the Bigger Picture initiatives - which operate across the arts, the environment, sport and in schools - particularly noting the ‘transformative potential of Sky’s work’ in sustainability.
Sky focuses on four areas where it believes it can make a difference and can inspire people to take action. These are helping to tackle climate change, improving lives through sport, opening up the arts to more people and raising the aspirations of young people. Amongst its successes to date, Sky’s partnership with British Cycling has inspired more than one million people to cycle regularly, while its partnership with the WWF through Sky Rainforest Rescue has raised over £6 million to help save one billion trees in the Amazon.
Graham McWilliam, Sky’s Group Director of Corporate Affairs, comments: “Sky is committed to playing a positive role in the communities in which we live and work. We’re therefore delighted that the Bigger Picture has been recognised with this prestigious award. Whether it’s getting people active through sport, helping them take action to tackle climate change or immersing themselves in the arts, the Bigger Picture makes a positive contribution to life across the UK & Ireland. We look forward to continuing to make a difference.”
Bella Vuillermoz, Director of the Bigger Picture, received the award from Jo Confino, Chair of Guardian Sustainable Business, at the awards ceremony at the Royal Institute of Architects in London on Thursday 16th May 2013.
For more information on Sky’s Bigger Picture activities please visit click here: http://corporate.sky.com/the_bigger_picture
Sky is the UK and Ireland’s leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.
Sky is the UK’s biggest investor in television content, investing more than £2.3 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky’s content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes. More than 30 million people watch Sky content each week.
Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.
Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky’s second consumer brand, builds on the company’s leadership in internet TV. Sky is also the UK’s fastest-growing home communications company and favourite ‘triple-play’ provider of TV, broadband and home phone.
Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sport, opening up the arts to more people and raising the aspiration of young people in schools. Sky employs 23,000 people, has annual revenues of £6.8 billion and is estimated to support a £5.4 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).
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