Thomson Reuters Elite is Named As a 2013 Stevie Award Finalist in Marketing
Elite is selected for the Marketing Campaign of the Year Award
LOS ANGELES — Thomson Reuters Elite has been recognized as a 2013 American Business Awards/Stevie Awards finalist in the Marketing Campaign of the Year category for the You VS marketing campaign. The Stevie Awards annually recognize outstanding work in the marketplace.
“We are thrilled to be selected as a Stevie Award finalist for the You VS campaign, which focused on helping our customers better understand our end-to-end Enterprise Business Management Solution,” said Elisabet Hardy, vice president, Product Management, Thomson Reuters Elite. “This campaign introduced the new array of products, requested by our customers, which are now encompassed in our complete Enterprise Business Management Solution, which runs all operational aspects of a firm.”
This year, there was a record number of Stevie Award nominations, with more than 3,200 submissions from public, private, for-profit and non-profit organizations for consideration in a wide variety of categories. Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of nine specialized judging committees will determine Stevie Award placements from among the finalists during the final judging, which will take place May 13-24.
“Recognition for an innovative idea that truly benefits and speaks to our customers is a real highlight for us,” said Sabrina Wainio, director, Global Marketing, Thomson Reuters Elite. “We utilized our annual VANTAGE User Conference as the launch platform for this campaign, engaging customers to provide insight on their key challenges and focus areas in our ‘We’re Listening’ booth. The 500 digital and paper based responses we received provided critical information that allowed us to better focus on the specific customer needs and expectations we would deliver throughout the year.”
The You VS campaign reintroduced the array of capabilities now incorporated into the Elite Business Enterprise Management Solution which offers workflow capabilities from business development to risk management to client and matter management, as well as financial management.
The American Business Awards is the nation’s premier business awards recognizing United States public, private, for-profit and non-profit, large and small organizations. Finalists this year include organizations as diverse as the Chesapeake Bay Foundation, Domino’s Pizza, Heineken USA, Microsoft, the National Football League, Proctor & Gamble, Sony and Wynn Las Vegas.
The awards provide Bronze, Silver and Gold level recognition at a traditional gathering on June 17 in Chicago, while new product and technology awards are recognized in San Francisco on September 16. The ceremonies will be broadcast nationwide by the Business TalkRadio Network. For additional information on The American Business Awards please go to: www.stevieawards.com/ABA.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales& Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.stevieawards.com/ABA.
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com
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