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Carson Toyota Confirms, Toyota and National Center for Family Literacy Launch $10 Million Initiative


Carson Toyota is excited to confirm, Toyota and the National Center for Family Literacy (NCFL) are launching Toyota Family Learning, a six-year initiative that will create a new model for literacy by expanding it beyond the walls of the classroom and into homes and communities. This new initiative will engage families in learning together both online and offline, incorporating digital elements launching later this year, including a website, mobile app, social media and more. Today, the first phase of Toyota Family Learning goes live: a grant program for communities to fund new family mentor and service learning programs targeting vulnerable families.

Five organizations will be awarded a three-year, $175,000 grant, in addition to a wide range of NCFL training and communication support, learning items and materials. Fifteen grants will be awarded over the course of the six-year initiative. Schools, libraries and community-based organizations that provide services to families are eligible to apply.

Submissions are being accepted now through June 24 at Submissions will be evaluated on a number of factors, including strength of existing services, commitment from community partners, and strength and innovation of proposal. Grant recipients will be notified in July.

This new initiative is the latest in Toyota’s long-standing support of NCFL’s mission to advance family learning and literacy. Since 1991, Toyota has been a strategic partner to NCFL, providing more than $36 million to fund 256 literacy programs nationwide and impacting more than 1 million families. Program highlights include: 

• Toyota Family Literacy Program: brings parents and children from immigrant families together in a classroom to learn and engage with culturally relevant programming.

• Toyota Teacher of the Year award: annually recognizes individual educators for their efforts to improve literacy among learners of all ages. The winner receives a $20,000 grant to implement his or her classroom project.

• Toyota Families in Schools: establishes learning services in schools and engages parents and at-risk students aged 5 to 12 years old by providing academic and home-life support.    

Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or (

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 Carson Toyota
 Family Literacy
 $10 Million Initiative

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