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Ricoh Corporation And Gigante Vaz Partners, Inc. Receive 2006 Ace Award From The Business Marketing Association


West Caldwell, NJ, July 27, 2006 — Ricoh Corporation, the leading provider of digital office equipment, announced that it, along with Gigante Vaz Partners, Inc., the company’s advertising agency, has been awarded first place in the TV Campaign category of the 2006 Business-to-Business Ace Awards presented by the Business Marketing Association of New York City. The companies were honored for their “Wonderful World” television campaign, featuring Peggy Lee’s classic song, “It’s a Wonderful World” which aired nationally in 2005.

These prestigious awards, which celebrate creative excellence in business-to-business marketing communications, garner entries from major advertising agencies and corporations across the country. A panel of distinguished judges from agencies, media companies and marketers selected the winners.

The campaign consisted of three spots, “Burt,” “Sticky Notes” and “Smile,” which depict workers who depend on Ricoh products to move ideas forward with the backdrop of light comedy. Each spot positions Ricoh as the dependable provider of office solutions by illustrating how Ricoh technology can improve workers’ efficiency during a typical day in the office.

“Ricoh is committed to providing outstanding office solutions to our customers and differentiating ourselves through our dependability,” said Robert Ingoglia, vice president of Promotion and Communications for Ricoh Corporation. “We are pleased to be recognized by the Business Marketing Association for creative excellence in implementing a campaign that successfully communicates these messages.” About Ricoh Corporation Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 70-year-old leading supplier of office automation equipment and electronics, with fiscal year 2005 sales in excess of $17 billion, a 5.6 percent increase over the previous year.

Ricoh Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2005, Ricoh Corporation sales exceeded $3 billion, an increase of 8.1 percent over the previous year.

Information about Ricoh’s complete range of products and services can be accessed on the World Wide Web at

About Gigante Vaz Partners Gigante Vaz Partners, headquartered in SoHo, NY is an award winning, full service agency noted for its creative excellence and focus on brand building. Its diverse client roster includes Ricoh, Time Out New York, Crillon Importers, Lanier Worldwide, Authentidate Holdings and St. Martin’s Press.

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