Cannes Lions Launches New Lions Live Initiative
Vote And View Live Online One Seminar Session Each Day Of The Festival
The Cannes Lions International Festival of Creativity has announced that this year, a selection of its world-class content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, global media agency network Mindshare and YouTube.
Lions Live will stream one live seminar session per day on the Cannes Lions YouTube Channel at http://www.youtube.com/canneslions for the duration of the Festival, with sessions selected via an open vote by the public. Each streamed session will then be accessible on-demand for a period of two weeks following the Festival. Voting for the session to be streamed will be opened on Friday 24 May 2013 and will close one week before the Festival begins.
About the initiative, Philip Thomas, CEO, Lions Festivals, says, “Every year Cannes Lions brings global speakers to its stage and showcases outstanding content that is thought provoking, inspirational and forward-thinking. We’re excited to be taking this live, offering a taste of the Cannes experience to those that are unable to make it to the South of France.”
Some of the globally renowned speakers that will take to the stage at this year’s Festival include Jenson Button, Lou Reed, Sean Combs, Annie Leibovitz and Jack Black. While industry legends will include Lee Clow, Global Director of Media Arts, TBWA\Worldwide, Chairman, TBWA\Media Arts Lab; Nick Law, Global Chief Creative Officer, R/GA; Maurice Lévy, Chairman, CEO, Publicis Groupe; Andrew Robertson, President, Chief Executive Officer, BBDO Worldwide; Sir Martin Sorrell, Chief Executive, WPP; and James Hilton, Co-Founder, Chief Creative Officer, AKQA.
Nick Emery, CEO, Mindshare, comments, “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts, where the viewer’s decide the content.”
About Lions Live Matt Brittin, VP Google, Northern and Central Europe says, “Cannes Lions attracts the world’s best creatives to share the latest and boldest ideas. As YouTube is the home of so much creativity on the web, it’s incredibly exciting that amateur and professional creatives from around the world can tune in to the livestream to be part of this premiere festival of creativity.”
The Cannes Lions International Festival of Creativity takes place from 16-22 June 2013. Further information about this year’s Festival Programme can be found online at www.canneslions.com.
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.
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60th Cannes Lions International Festival of Creativity: 16-22 June 2013
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
YouTube is the world’s most popular online video community allowing more than a billion people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
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