Sydney Dad Tackles Childhood Obesity with healthy kids snacks

Disgusted by the amount of sugar and chemical laden so-called "healthy snacks" on the market, 180 Nutrition founder and father of three Stuart Cooke decided to take action and create a product specifically for kid’s lunch boxes.


WEBWIRE – Monday, May 13, 2013

Sydney Dad Tackles Childhood Obesity Epidemic Head On

Disgusted by the amount of sugar and chemical laden so-called “healthy kids snacks” on the market, 180 Nutrition founder and father of three Stuart Cooke decided to take action and create a product specifically for kid’s lunch boxes.

The nutrition industry is plagued by misinformation, spread and encouraged through the deceitful labeling of “health foods” by the majority of nutrition companies.

"Outside of fruit and vegetables it’s virtually impossible to find healthy, convenient snacks to put in our kid’s lunch boxes,” says Mr. Cooke. “Time is limited in the mornings, so having something to pop in the kid’s bags before school that isn’t full of chemicals and sugar and doesn’t take hours to prepare makes life a lot easier.”

Statistics show that 1 in 4 children are overweight or obese* and highly processed foods typically sold as healthy snacks are a leading contributor to this growing epidemic.

As well as weight issues, children also face a myriad of attention difficulties linked to artificial food colourings and additives from poor food choices at home.

"Kids are going to school on a sugar high which lasts an hour or two before sending them into a crash,” says Mr Cooke. “The root of the problem stems from misinformed parents, fooled by the food companies which label their products as ’vitamin enriched’ or ’low fat’ in an attempt to cover up the fact that they’re full of chemicals and sugar.”

Along with weight gain and attention difficulties, poor food choices can lead to issues such as:

“If trends in childhood obesity continue, by the time our kids reach the age of 20, their life expectancy will be much lower than previous generations. While fruit can be a great snack and is filled with vitamins and minerals, it lacks protein and healthy fats essential to brain and muscle development,” says Mr Cooke.

Mr Cooke and his business partner Guy Lawrence have come up with a solution: A 100 per cent natural, healthy lunch box snack called Monkey Bites.

Monkey Bites are made from grass fed whey protein, flaxseed, sunflower kernels, coconut flour, cocoa, chia seeds, pumpkin seeds, sesame seeds, psyllium husks, stevia natural herb, coconut oil, tahini paste and organic rice malt syrup.

“Other snacks such as muesli bars a full of sugar and chemicals, our product is the perfect natural alternative.” Mr Cooke and Mr Lawrence started 180 Nutrition to help people take action for their health and offer a wealth of online educational material, including discussions, videos, podcasts, expert interviews and articles on their website: www.180nutrition.com.au

“Our blog is all about re-teaching people how to eat and the importance of whole foods aspect of a healthy diet,” Says Mr Cooke. People can access a range of free recipes and products to suit people with all different goals and needs. From weight loss and exercise to improving sleep and overall health and wellbeing.



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Contact Information
Guy Lawrence
Director
180 Nutrition
Contact via E-mail


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