Photography magazine encourages free sharing of their paid content in social media
Good Light! Magazine, a new iPad based publication about portrait photography for amateurs, just embedded sharing functionality in their paid magazine issues, which enables readers to share articles and complete pages of the magazine via various channels.
In the magazine scene on Apples newsstand most publishers try their best to prevent readers from replicating any part of their publication in any way. While it is fair to protect copyrighted content, this is not ideal for readers. They might want to print out certain articles or email them to a friend. Many readers also like to share interesting findings with their friends on Facebook, Twitter and Pinterest.
Readers of Good Light! Magazine expressed their interest in sharing. This is one clear outcome of the reader survey, which is built into every issue of the magazine.
Good Light! Magazine now responds with an extensive social sharing functionality in the latest version of the magazine app. After tapping on the “Share” icon, readers can now select what they like to share and then send it off to their social media stream or their own email application.
Besides social media, Good Light! Magazine now also integrates with Evernote, a notebook application used by many photographers. Quickly archiving an interesting page in Evernote is very powerful, as is the possibility to print out any page, all of which is can now be done with any page in any issue of the magazine.
The publisher of Good Light! Magazine is not worried about the fact that the new functionality could be abused to share complete magazines and thereby hurting sales. He trusts in his loyal reader base. First and foremost he wants to provide the ultimate reading experience. He is confident that the content shared by his readers will rather attract new readers, than doing damage due to abuse.
The sharing functionality is available as of today in app version 3.2.1. The app can be downloaded for free on iTunes at http://GoodLight.tv.
A video tutorial on using the new functionality is available at
About Good Light! Magazine
Good Light! Magazine is a leading photography magazine for the iPad in Apple’s Newsstand, constantly residing in the USA Top 10 list of iPad Arts and Entertainment magazines. Issues are published in a quarterly rhythm. The publication provides readers with tutorials, tips and behind the scenes videos of professional photo shoots in the areas of portrait and glamour photography.
Good Light! Magazine can be downloaded by searching in Apple’s app store for “Goodlight”. After the app is downloaded, the user can access a free issue of the magazine as well as paid issues and a subscription. The price for paid issues is US$3.99. Subscribers pay US$2.99 only.
Zelbel Ltd & Co.KG in Düsseldorf, Germany publishes the magazine under the label of Pro Portfolio Club, which stands for a line of high-end educational products for photographers.
CEO: Michael Zelbel
Editor: Sebastian Stelter
More about Good Light! Magazine: http://www.GoodLightMag.com
More about Michael Zelbel: http://www.MichaelZelbel.com
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- Zelbel Ltd&Co.KG
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