Turkish Airlines approaches to Sports Sponsorships in a ground breaking way with “Eye of The Fan”

Basketball fans get exclusive behind the scenes view of Turkish Airlines Euroleague Final Four in London through “Eye of The Fan”...

“Europe’s Best Airline”* Turkish Airlines is also the title sponsor for Euroleague. Following the popularity of the basketball at last year’s Olympics, the Turkish Airlines Euroleague Final Four will be held in London’s O2 Arena between May 10 – 12. As the Champions League in football, the Final Four will crown this year’s best basketball team in Europe.

Serving more than 200 destinations worldwide, Turkish Airlines’ online community consists of multitudinous users from all over the world. “Eye of The Fan” was created to make a great basketball content available to all of the fans. Basketball fans will get an exclusive behind the scenes view of one of the biggest sporting spectacles in Europe as the Turkish Airlines Euroleague finals hits London. Fans all around the world will have a chance to get involved in the excitement around the big weekend with the “Up Team”, a special team that will carry tweets right into the O2 Arena during the tournament.

“Eye of the Fan” will be reaching places where cameras normally can’t or won’t go to offer fans and the media an exclusive behind the scenes view. It is one man with a camera strapped to his head who offers the action’s view through the eyes of a basketball fanatic to the spectators.

Available for media to republish, the footage will be going live during the event and will be updated constantly on The Eye of the Fan website: www.theeyeofthefan.com

For more information about the availability of footage, please follow @eyeofthefan on Twitter.

As a taster of what to expect, you can see videos from last year’s event in Istanbul here: http://www.youtube.com/watch?v=-_CQTXkkYmo

Please find the teaser video of Eye of the Fan 2013 via the link below:

http://www.youtube.com/watch?v=605rQzYBgoI

* Skytrax rating in 2011 & 2012