Malév takes off with Bosch, Bosch Communication Center running international customer service for the Hungarian airline

· Customer service for a total of 16 countries in Europe and North America

· Bosch provides general information and books tickets

· Bosch to handle complaints and look after frequent fliers in future

Malév Hungarian Airlines has commissioned the Bosch Communication Center to handle its international customer service. Bosch deals with requests from Malév customers in a total of 11 languages from 16 European and North American countries. Customers can obtain general flight information; make reservations and book tickets via a telephone hotline. The Communication Center also deals with e-mail and fax inquiries. Bosch started offering this customer service for Belgium, Germany, France, Great Britain, Ireland, Italy, Switzerland and the Netherlands back in mid-June. Hotlines for the remaining countries will follow gradually throughout the rest of the year. By the end of 2006, Bosch employees will also operate a complaints hotline and a special service hotline for Duna Club customers, members of Malév’s frequent flier program.

“We chose the Bosch Communication Center because of its experience in the airline industry and its systematic quality assurance measures,” said S-P O’Mahony, Director of Sales and Marketing at Malév, on the commissioning of Bosch. “We have found a strategic partner in Bosch. The Bosch Communication Center has innovative ideas and can really identify with the project. It can therefore provide active support in improving our position among the competition in this sector.”

Tanja Bosch, Project Manager at the Bosch Communication Center, shares this view: “Our work with Malév is enabling us to strengthen our expertise in the tourism industry further. We are responsible for every link in the chain on this project and cover all the required languages within our international call center network. We place great value on training our associates thoroughly and systematically. Together with Malév, we are putting measured quality precision in place to ensure that a high level of quality is maintained and expanded on.”

The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal 2005, some 251,000 associates generated sales of 41.5 billion euros. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering,” the Bosch Group today comprises a manufacturing, sales, and after-sales service network of more than 280 subsidiaries and more than 12,000 Bosch service centers in over 140 countries.

The special ownership structure of the Bosch Group guarantees its financial independence and entrepreneurial freedom. It makes it possible for the company to undertake significant up-front investments in the safeguarding of its future, as well as to do justice to its social responsibility in a manner reflective of the spirit and will of its founder. 92 % of the shares of Robert Bosch GmbH are held by the charitable foundation Robert Bosch Stiftung. The entrepreneurial ownership functions are carried out by Robert Bosch Industrietreuhand KG.

Additional information can be accessed at www.bosch.com.

PI5335 - July 2006

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Erika Görge

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Bosch Sicherheitssysteme GmbH

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