MINI’s great performance at the red dot design museum
The British Embassy Berlin is currently self-promoting the UK with an innovative campaign. Under the slogan “This is Great”, a MINI exclusively branded with the Union Jack is touring in Germany and heading for interesting places with a connection to Great Britain. There is no question that a visit at the red dot design museum in Essen also was on the list – mind you the building was reconstructed into a museum by the British star architect Lord Norman Foster.
On 17 January 2013, Their Royal Highnesses, Princess Eugenie and Beatrice of York, initiated the “GREAT Britain MINI Tour” throughout Germany. On its journey across all German federal states the car leaves British marks and shows in which fields – from technology, to innovation, culture, nature, tradition, to sports and business - Great Britain has great things to offer.
In the red dot design museum Dan Rutstein, Director of Trade & Investment at the British Embassy Berlin, was convinced that creative achievements from Great Britain have been rewarded in the red dot design award for years. Out of about 2,000 exhibits, currently 50 pieces show design quality “Made in Britain”.
The „GREAT Britain MINI Tour“ is part of a global image campaign, initiated by Prime Minister David Cameron in 2011.
» Further information regarding the tour on Facebook:
» Chair “Pod” in the online exhibition of the “red dot award: product design 2012”: http://red-dot.de/pd/online-exhibition/work/?lang=en&code=2012-13-0498&y=2012&c=171&a=0
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