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Digital Startup Veteran Launches Agile Product and Technology Development and Marketing Service For Startups, Brands and Retailers is a new digital product development company focused on helping businesses rapidly and cost effectively conceptualize, plan, build and launch digital products and solutions.


New York, New York (May 3, 2013)  - Cyrus Maaghul, a veteran digital entrepreneur, sees now more than ever significant digital and mobile product opportunities for both startup and enterprises in eCommerce, healthcare branding and education.  To address this opportunity, Maaghul has launched a new product and technology development company called O2M2.

O2M2 provides a cost effective digital product development and team framework by using an Agile methodology and a proven global team to produce on schedule and under budget solutions for clients.

“eCommerce, healthcare and education are ripe for disruption with new mobile and social applications especially in the areas of content aggregation and payments, location based applications, telehealth and distance learning.  We can help businesses build digital products and solutions rapidly and cost effectively to take advantage of these rapidly emerging digital markets, ” says Maaghul.

Maaghul launched his first venture, a cloud based eCommerce payment service, during the height of the Internet boom which was eventually acquired by DIgital River, Inc.  He subsequently went on to help build another eCommerce startup focused on the European and Russian markets which was also acquired by Digital River, Inc.

Most recently, Maaghul helped New York City based, a new mobile social video platform for retailers and brands, launch successfully into Beta by utilizing an Agile development methodology and proven marketing and software professionals from around the globe.  The product was delivered on time, under budget and is currently piloting.

“Coming up with winning Apps or cloud based product concepts requires analyzing lots of very small useful ideas or ”pain relievers", then rapidly iterating through variations eventually pivoting around and building on one main idea until it gains real traction against the backdrop of classic market analysis and technology feasibility assessment.  This needs to be accomplished quickly as others are likely drumming up similar ideas.....

After the idea or concept is green lighted, the real challenge is getting the 1.0 version or minimally viable product to market rapidly to test efficacy and adoption to determine either kill, pivot or proceed.  This ideally should be done in 3-5 months.  For large enterprises, the biggest challenge is getting the product out from underneath old line business culture and practices such as conventional software development practices or time consuming corporate planning processes. For young starts, its usually project management related or technology challenges for non-technical founders" says Maaghul.

For more information about O2M2 services, please visit  


 Product Development
 Digital Agency
 Software Development
 Agile Development
 Product Marketing

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