LocalResponse Captures New Fortune 100 Customers With Social Intent Targeting, Q1 2013 Revenue Surges +716% And Opens Los Angeles Office
New York, NY – May 2, 2013 – LocalResponse, the world’s leading advertising platform that makes mobile, tablet and desktop ads more relevant by using social conversations to target the right audience, announced the opening of their Los Angeles office, led by Aiko Fujimoto and a surge in revenue brought on by its Social Intent Targeting product.
LocalResponse growth continues to surge with Q1 2013 revenue +716% over Q1 2012. Advancements to technical infrastructure have also allowed for a staggering 10 billion social signals a month which includes Twitter, Foursquare & many more. In turn, LocalResponse has shown much success with their current and new clients, 19% of those being Fortune 100, including Sprint, State Farm and Best Buy. “Our Fortune 100 clients have shown a real appetite for being able to respond to the tremendous amount of social data that is available today. Consumers are expressing themselves like never before, which empowers brands to connect on a whole new and unprecedented level,” says Kathy Leake, President and Co-Founder of LocalResponse.
LocalResponse is able to mine public social media channels like Twitter, Foursquare, Instagram and Facebook and use that information to deliver highly targeted ads on web pages. For example, if you tweet, “I need new hair color ideas for spring,” you may see an ad for L’Oreal on the next web page you visit. L’Oreal ran a campaign, using LocalResponse’s Direct Intent Targeting, for L’Oreal Pro INOA, the company’s in-salon hair color product. With a 0.19% percent click-through rate, the campaign performed 10x above platform averages.
“We’ve seen some truly incredible results working with LocalResponse, and it’s been a pleasure working with a group of passionate advertising veterans who are at the forefront of marketing innovation.” Rachel Weiss, Vice President of Digital Strategy and Interactive Marketing at L’Oreal, said.
To help facilitate with the continuous growth with major brands and clients, Aiko Fujimoto will lead the Los Angeles division. Aiko most recently comes from Slacker Radio, Inc. as a Sr. Account Executive, managing the Southwest Territory. Prior to Slacker, Aiko was at Meebo, Inc., where she helped grow annual revenue 10X from 2009–2012 before Meebo was acquired by Google in 2012.
LocalResponse makes mobile, tablet and desktop ads more relevant by using social conversations to target the right audience. Based in Chelsea NYC, LocalResponse is co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 and early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and works with over 250 advertisers including Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder, FedEx, General Electric, General Mills, General Motors, Hershey’s, Kmart, Loews, McDonald’s, Microsoft, NBC-Universal, Pepsi, Verizon and Walgreens.
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