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Logic PD Teams with Aurora WDC to Present Webinar on Leveraging Brand Standards to Attract Target Customers


MINNEAPOLIS – May 1, 2013 — Today Logic PD’s ( director of corporate marketing, Jason Voiovich is teaming with Aurora WDC, a leading advisory firm in intelligence and analytics, to present a webinar about leveraging brand models to attract target customers. Aurora WDC’s CEO, Derek Johnson will moderate the discussion.

The webinar, “How to Use Brand Archetypes to Attract the Right Customers and Repel the Wrong Ones,” will begin at noon ET on May 1. Participants will have the opportunity to ask questions and share thoughts on what the future holds for helping business leaders make more confident decisions in uncertain times.

To register for this webinar, visit

About the Speaker
Jason Voiovich is director of corporate marketing for Logic PD. In this role, Jason is responsible for aligning Logic PD’s products and services with market needs. Jason has more than 15 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency. His clients included Target Corp, Blue Cross/Blue Shield, Guidant (Boston Scientific), and Michael Foods along with dozens of start-ups and mid-sized firms. Jason also acts as an advisor to the University of Wisconsin Eau Claire’s Entrepreneur Program and serves on its communication and journalism curriculum review committee. Jason received his bachelor’s degree in communications from the University of Wisconsin, Eau Claire and his master’s degree in strategic communications from the University of Minnesota.

About Logic PD
Logic PD is a product innovation expert with the ability to discover, design, develop and deliver market-leading products under one roof. Logic PD’s experienced team of creative problem solvers and cutting-edge modular technology products supported by its partner ecosystem enable companies to control costs, reduce risk and deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Austin, Boston and San Diego. For more information, visit or follow us on Twitter @LogicPD.


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