Are You Speaking The Right Language Online?
John Jennings discusses the crucial importance of communicating effectively online, specifically when you’re an independent contractor pursuing new contracts for future engagements.
(Monday, April 29th, 2013) United Kingdom - John Jennings asks fundamental questions: “What turns you on when it comes to your line of work? Are you heavily involved in information technology, on the cutting edge of a particular trend? Perhaps you are a telecoms engineer with specific knowledge and expertise that could be of great value to an organisation somewhere in the world.”
Host John Jennings says: “These and many other independent contractors are leading a new kind of lifestyle in the 21st century. They understand that there is no such thing as lifetime job security, where once you leave college you can expect to be with one organisation until retirement. Such a situation does not exist for the new generation and it’s hardly surprising that we are seeing more and more people going it alone by themselves, confident in their own ability to succeed.”
At this point John goes on to say: “Yet when it comes to personal marketing this can be a completely different ballgame. As we said things have certainly changed when it comes to the typical career path for a skilled person. Yet things have also changed beyond recognition when it comes to how you market yourself and crucially how you are seen ”online.“”
John Jennings then conveys the simply truth that: “there are many different organisations around the world looking for your specific skills. Yet you need to be able to speak the right language when it comes to crossing that bridge or you might find that you do not get that crucial interview.”
“Like it or not the very first exposure that you get to a potential partner is through a social media profile somewhere. You need to manage these quite carefully, or work with exceptional independent contractor services – organisations that fully understand what your profile needs to look like and the type of image that you need to portray.”
“Assuming that the ”picture“ that you paint online or through social media is dynamic and enticing, remember that you need to be able to personally market yourself during crucial interviews.”
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