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First Consumer-Based Online Database Dedicated to Green Products Launches


ATLANTA, Georgia (April 24, 2013) - is excited to announce the launch of its website aimed at promoting reputable green products and certification organizations. After months of research, is able to provide consumers and professionals with valuable information about sustainable product certifications, validations, declarations, and the organizations offering these services.
“We realized there was a gap in information and resources,” says Brian Mueller, director of business development and co-founder of “As consumers searching for this type of information and professionals in the sustainability industry, we felt a certain obligation to provide the resources we all need.”
The goal of the website is to provide clarity and confidence to the green product marketplace which has become cluttered with unsubstantiated claims and eco-labels. The website is divided into three main areas. The Certification Center identifies and describes the marketplace’s most respected eco-labels, certifications, validations, and declarations, as well as accredited certification organizations. The Info Guide & Blog provides industry insight, eco-tips, and advice on sustainable living, operations, and development.  The Green Product Guide lists a variety of appliances, building materials, interior design products, and consumable goods with their full array of third-party environmental verifications, certifications, and declarations so buyers can avoid green-washing. The Green Product Guide incorporates a GreenScale to help visitors quickly identify products with multiple green attributes. An EcoPerk feature also helps identify additional environmental attributes which may not require certification. For example, a product made out of bamboo would receive an EcoPerk for being a rapidly renewable material.

“Finding and purchasing sustainable products should be easy,” continued Mueller. “Our Green Product Guide is the solution. Not only does it list credible products in the marketplace, but it also provides sales contact information or a link for purchase.”
For more information about and its resources, visit
About Company: is an online resource for consumers, contractors, associations, and manufacturers who need objective information about environmental products, services and eco-labels. Our mission is to provide clarity and confidence to the green product marketplace by developing the world’s most comprehensive sustainable product database that associates manufacturers’ green claims with accredited third-party certifications so consumers and commercial buyers can avoid “green-washing.” is the only place that combines products with their full array of green certifications, validations, and declarations so consumers can make informed, sustainable buying decisions. is the first web-based property launched by EcoTrends, LLC, which is based in Atlanta, Georgia. EcoTrends, LLC is dedicated to the development of new technology for the green product industry. on Social Media:
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