How To Market a Local Business With Free Reprint Articles by SubmitYourArticle.com

(York 15 April 2012) Due to the number of questions received by local business owners SubmitYourArticle.com today tackle the question of marketing a local business using article marketing.

Assuming you approach it in the right way, the results are reliable, and you get to be actively involved in marketing your own site. Submityourarticle.com states: “It’s no longer so effective to only submit articles to article directories; which is why a good article directory will also publish member content on a network of third-party owned blogs, which can build up some powerful in-bound links to your site, and help to give you a well-balanced link profile.”

Local Businesses Do It Differently
There is a special consideration when marketing a local website in that you want to attract customers to your website who are looking for a business in your geographic location. Other types of businesses are happy to attract traffic from people all over the country or the world. They have customers all over the place, so they don’t need to zero in on attracting people from a specific city. Local businesses do though. When marketing a business, you’ll do what is called “keyword research”. This is when you figure out what your potential customers are typing into Google to reach sites such as yours. When doing Article Marketing, you’ll come up with two different lists of keywords. Your Main Keyword Phrases Main keywords are the phrases that you’d like the pages on your website to rank highly for.

For a local business owner, your location would also be a part of these keyword phrases. This set of keywords is different than keywords that a non-local website would have because there is obviously a geographic location involved. For the local business owner, the temptation is to try to use these location specific keyword terms in the title and article body, thinking that that’s how to draw readers in a certain city to your site. Actually though, when doing article marketing, the local business owner will not use these main keywords in the article itself–he will instead use them in the resource box area. This is the way that he will let Google know what his website is about, which in turn will assist Google in properly ranking the pages on his site.

Writing About General Information
One thing to keep in mind about free reprint articles is unless the article truly contains information that is unique to a specific location that would not apply to any other locations, the author cannot mention that location in the title or article body. For example, a person would not write an article called “How To Clean Carpet Stains In Houston”, as the information being provided would also apply to cleaning carpet stains in Austin, Dallas, New Orleans, New York City, and pretty much any other city in the world. Generally speaking, the only types of articles where you can specify a location in the title and article body are travel articles, where giving a location is natural and appropriate.

What Should You Write The Article About? Write about more general educational information associated with your niche, such as “How To Clean Carpet Stains”. This brings us to our second type of keyword: Long Tail Keywords. Long tail keywords are usually 3-8 words long and offer less traffic potential than main keywords. However, they usually have less competition, so it can be easier to get a web page ranked high for long tail keyword terms than for main ones. Here’s something that a lot of people don’t know: Your main keywords (the ones that are specific to your location, in the case of a local business owner) serve the purpose of getting a higher ranking for the pages on your website.Your long tail keyword terms serve the purpose of getting higher rankings for your articles.

For more information on article marketing please go to SubmitYourArticle.com or read their blog here http://www.submityourarticle.com/creative-article-marketing/local-business-article-marketing-how-to-market-a-local-business-with-free-reprint-articles-it-may-surprise-you/

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Kimberley Smith

Press Officer

Takanomi Ltd

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