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How to Build a Rock-Solid Reputation in the Digital Era: Image Secrets of the World’s Most Trusted Companies

Bulldog Reporter’s PR University Presents a New Master Class Webinar


NewMediaWire via Webwire

Oakland, CA— PR professionals looking to learn how to craft and execute a simple reputation management plan—and how to defend products, execs and companies against unwarranted attacks, both online and off—should attend this new 90-minute webinar from PR University.

PR pros who attend How to Build a Rock-Solid Reputation in the Digital Era: Image Secrets of the World’s Most Trusted Companies will also learn secrets of boosting PR’s leadership role in reputation management, as well as social media self-defense strategies that will protect online reputation.

This exclusive PR University webinar takes place on Thursday, April 18, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Featuring Trainers:

Mary Henige , APR, Director, Social Media & Digital Communications, General Motors Company
Dr. Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick
Dallas Lawrence, Chief Global Digital Strategist, Burson-Marsteller
Davia Temin, President and CEO, Temin and Company

What PR pros will learn:
• The rising importance—and dollar value—of corporate reputation

• Defining corporate reputation: What it is and how it’s measured

•Why communication pros must have a seat on the executive committee and report directly to the CEO to ensure a positive reputation

• PR Leadership:

•How to articulate a set of ethical principles that are closely connected to core values and business processes

•How to create a process for transparency and disclosure

•How to create a process for transparency and disclosure

•How to make trust and ethics a board-level corporate governance issue and establish a system for measuring it

• Reputation Management Plans: The key elements of reputation management plans—and how to create one for an organization, Yelp and beyond—where to find damaging reviews and disgruntled employees and what to do about these online posts

• Search engine strategy: How Google and other top search engines discover and catalog millions of Web pages every day—and how to make sure search engines highlight the “good” side

• Social Media Tips: How social media shapes—and often hurts—corporate reputation and what to do about it

• War stories—and success stories: How companies have successfully built—and protected—their reputations online

• How to take the most potent critics and turn them into brand ambassadors who can’t wait to spread the good news about a product, service or company

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation’s most influential media —a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Contact: Brian Pittman


 Bulldog Reporter
 Digital Era
 PR University
 Image Secrets Webinar

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