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Missguided gets to know its new head designer

Missguided has welcomed a new head designer to its team – creative talent Natasha Varma, whose outfits have been worn by none other than pop star Nicole Scherzinger.


WEBWIRE

Missguided has welcomed a new head designer to its team – creative talent Natasha Varma, whose outfits have been worn by none other than pop star Nicole Scherzinger.
 
Chatting to their new team member – who has been lucky enough to have her designs featured on TV - the award-winning fashion store found out just what it’s like to be working for one of the UK’s most successful online clothing retailers.
 
Natasha explained much of her inspiration for dresses from Missguidedus.com comes from China, where she discovers cool and unusual prints, styles and fabrics. Her most recent and most innovative ideas were transformed into the brand new women’s clothes – Missguidedus.com collection, which is sure to set the brand apart from its competitors thanks to the high quality, trendy-savvy designs.
 
Natasha’s role at Missguided is one many girls would die for, so how did she go about turning her fashion dream into a reality?
 
“I started right at the bottom of the industry and worked my way up, but I wouldn’t have wanted it any other way,” she said.
 
Natasha also discussed the importance of team work within her position, saying: “Positivity, creativity and successful people provide stimulation that push me in the right direction and enable me to design a new fashion piece every single day.”
 
Missguided asked Natasha what she thinks the statement item is for the Spring/Summer season and she said: “It’s hard to pinpoint in an array of fierce items, but if I had to offer a statement piece for the Spring/Summer season the Elian high waisted ripped jeans are the item. Not only are they edgy but they also show off that spring/summer glow (even if it’s fake).”
 
When asked what she thought the key trends for spring and summer are going to be, Natasha revealed her top picks: “Overloaded prints will undoubtedly put people at the forefront of fashion this season, not forgetting neon and bright colours that are also essential to brighten up that tired winter wardrobe. Opposites attract this season, with high contrast monochromatic tones prominent on the catwalk; dig out those LBDs, striped tops, white blouses and black leather jackets.
 
“This season also sees the ombre trend take storm, whether its hair, nails, lips or clothes. This look is sure to make people look stylish in spring. Leatherette is also dominant, whether it is some edgy hot pants, or some hot to trot leather pants.”
 
Customers can check out Natasha’s designs and the key pieces for SS13, including little black dresses at Missguided USA, online. Free shipping to the US and Canada on all orders over $70 is available.



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