PJM Consulting Announces Morettini on Management Video Series

Video Series will cover Software Industry Management and Marketing topics  

SAN DIEGO, Calif., April 4, 2013 – PJM Consulting announced today that it has released a new video version of it’s popular “Morettini on Management” Blog.

The video series is aimed at software industry CXOs who prefer to consume content in a video format rather than a traditional text article. The content of the videos will cover similar topics such as P&L management of software companies, M&A, strategic partnerships, distribution channels, product marketing & management, sales management, international business development, venture capital & private equity and organizational development.  

Three initial videos have been released to date with more to follow on a regular basis. The first video is Selling and Marketing through the VAR Channel which discusses the do’s and don’ts of using the VAR channel.  A Software Startup Case Study details the creation of a commercial software product business within a larger defenses services company. 5 Factors to Evaluate Whether you have a Winning Corporate Culture examines the key things to measure whether your culture will contribute to your business’s success. An up-to-date master playlist of all videos in the series can be found at:  

http://www.pjmconsult.com/MorettinionManagementVideos.htm  

Mr. Morettini is a senior executive with extensive experience in both Fortune 500 tech companies and early stage software companies. He has served as a CEO, VP/General Manager and VP, Sales & Marketing across a number of high tech market segments. In 2000, he founded PJM Consulting to serve the software, hardware and semiconductor companies in need of outside expertise and senior management bandwidth.  

ABOUT PJM CONSULTING

PJM Consulting is a Management Consulting firm that provides General Management Strategy, Product Marketing Strategy, Business Development and Interim Management Services to Software & High Technology companies. The company was founded in 2000, is privately held and based in San Diego, CA. USA. Phil Morettini’s publishes a Blog on the PJM Consulting website: Morettini on Management can be found at http://www.pjmconsult.com/index.php. The company also publishes a free monthly newsletter for Software and Technology Executives. Sign up for the PJM Consulting newsletter at http://www.pjmconsult.com/data/newsletter.htm.   

Note to Editors: Photos are available on the PJM Consulting website or via the contact below:

Editorial Contacts:
PJM Consulting
858.792.1062
www.pjmconsult.com
info@pjmconsult.com

Contact Information

Phil Morettini

President

PJM Consulting

Contact via E-mail