MD Mindset and PSKW Team Up to Deliver Unique Co-Pay Assistance Program Analytics to Pharma
MD Mindset, a life sciences marketing intelligence firm, and PSKW, an innovator in biopharma loyalty relationship marketing, today announced an agreement to provide actionable intelligence with regard to co-pay assistance programs, offering a unique persp
Whitehouse Station (April 2, 2013) — MD Mindset, a life sciences marketing intelligence firm, and PSKW, an innovator in biopharma loyalty relationship marketing, today announced an agreement to provide actionable intelligence with regard to co-pay assistance programs, offering a unique perspective never before seen in the industry.
For example, PSKW’s co-pay assistance programs create extensive data records that are used to assess and monitor the programs’ success. Data by itself however, can only describe how physicians behave. The partnership with MD Mindset allows us to jointly explore the reasons for such behavior. MD Mindset’s Nationwide Network of Specialists™ leverages relationships with over 175,000 health care professionals across all specialties. This unique capability allows us to precisely pinpoint the reason a doctor engages in a co-pay assistance program for a specific patient. In some programs, physicians are using coupons at a rate far in excess of the predicted behavior, causing intense budget pressures. PSKW needs to understand why this is happening and how to correct it in a way that minimizes negative feedback to the prescriber.
A leading provider of co-pay assistance programs, PSKW has collected transactional data from thousands of co-pay projects. Co-pay assistance program clients are constantly examining that data for actionable intelligence that will assist them to help patients more effectively and efficiently. When synchronized with PSKW’s quantitative data, the qualitative data generated by MD Mindset will provide customers with a depth of behavioral insight far more powerful and profitable than previously possible.
“As the innovation driver in biopharma loyalty relationship marketing, PSKW has built its reputation on working hand-in-hand with clients to ensure that they use the right offer and channels. PSKW evaluates progress against objectives, understands the impact of client programs, and gains insights to help optimize future initiatives. The collaboration we’re announcing today will enable us to expand our ability to serve clients in new and meaningful ways,” said Robert Previdi, PSKW CEO.
Peter Shaw, MD, President of MD Mindset commented, “This is a very exciting partnership as it will enable PSKW to benefit from candid real-time data that MD Mindset collects from physicians of all specialties. We see great value in this data and combining it with the insight from PSKW creates a unique view into these co-pay assistance programs never before seen by the industry.”
Details of the agreement include combined promotions and joint service offerings to clients.
PSKW is the innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence. Website: www.pskw.com
About MD Mindset
MD Mindset, founded by physicians and industry experts, is a data-driven company that uses sophisticated analytics to help life sciences companies understand the unique factors that influence health care professionals in their clinical and prescribing behaviors. MD Mindset takes a proactive approach to developing and delivering sales and marketing solutions proven to increase HCP access and grow market share. Contact MD Mindset at solutions@MDmindset.com or visit them on the web at MDmindset.com.
Steve Crow, 308.234.3407
Jessica Labita, 973.390.0965
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- VP, Client Services
- MD Mindset, LLC
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