New Author Celebrates No. 1 Book for Small Business

James “Jimmy” Nicholas has a lot to celebrate. His office has moved to a new location, both he and his new office have a new look, his business is growing, and he has just written his first book, “Small Business Marketing, Your Ultimate Guide”, which has moved up on Amazon to #1 Best Seller in Direct Marketing for Kindle, #1 in Direct Marketing for Books, and #1 in Small Business Marketing.

Achieving this type of sales success in ONE WEEK on Amazon in both Kindle and book sales in the Marketing category is indicative of the value of the content.
 
“This is the kind of business marketing guide that I wish had been around when I started my business,” says James ‘Jimmy’ Nicholas, marketing expert and now author. “I saw a need for a book like this, to help give small businesses and startups, focus and direct strategies that they can implement some internally or some with the help of a professional. These are all strategies that every small business owner in the 21st Century needs to be aware of. This book simplifies complex strategies such as social media and retargeting.  Like anything, once readers understand these complex strategies, they can then apply it to their own strategic planning.”  Nicholas writes in a way that puts these overwhelming strategies into simple, plain English for small business owners. And there are so many start-ups today, that a book like this should be an essential part of their business ‘tool kit’.

“A lot of business owners have come to me for advice and information on what they should do in their marketing. One of the easiest ways to help people that you know and even those who you don’t, is to have your thoughts down in writing, and many have said that I should write a book,” says Jimmy. “In terms of our mission, which is simply to ‘help organizations grow and succeed’, I felt it was imperative that I put my advice into one cohesive book. This advice is from my experiences over the years, where I have learned a great deal, and my travels all across the world. This book is a guide to small business owners from startup to owners of $25 million businesses, where they can learn about both old and new marketing techniques that work, and save time, money and struggle.”

Today, marketing has changed. There are new strategies because of the Internet, but there are also traditional marketing venues that are still very useful.  Blending the two with the ultimate marketing tool, which is personalized video books that are mailed to specific individuals, couples direct mail and personalization with o ne piece. Sending a prospect or client a personalized video book can be extremely successful in marketing, whether you offer a service or a tangible product.

Jimmy wants to serve as many small business owners ‘out there’ as he can, and he wrote this affordable, complete guide on small business marketing to help people grow and succeed in their small business. “I have been so fortunate to travel the world, meeting and learning from some of the top marketing and mind-set experts, such as Dan Kennedy and Lee Milteer, and felt it was time to put what I have learned together in this easy-to-understand guide. This book will help three main groups of people: startup business owners, even a one-person operation, the seasoned business owner that is looking for new strategies and possibly revisiting traditional strategies to improve their overall marketing and ultimately their revenues and profits, and other marketers so they can help their clients with ways of mixing traditional and new strategies. The readers will learn strategies they can implement in their businesses, but specifically, how to attract website visitors cost-effectively and convert them into leads, and convert those leads into actual clients. Additionally, I discuss traditional strategies, like Yellow Pages and Direct Mail as well as newer strategies such as retargeting, social media and live chat. It is important today to mix your marketing channels with old and new; again blending the two with the ultimate marketing tool which is personalized video book, mailing to specific individuals, actually couples direct mail and personalization all in one piece.”

In 1997, at fifteen years old, Jimmy started his web design company when he sold and built his first website to a local jewelry store. His mom drove him to the store and waited two hours in the car while he talked to the owner. But when he came out, he had made his first sale. He managed his business throughout high school, college and the years after. During that time, he moved his office from the bedroom in his mother’s house to the downstairs, and finally to his own office in Waterford.

His new office location is still in Waterford, CT. “I was born in Waterford, I live in Waterford with my wife Jennifer, my office has been in Waterford for over 15 years, and I wanted my business to stay in my home town. But it was time to expand to a new, larger office space, and this location was perfect for what we needed,” Jimmy shares. And the new look for his office is new furniture and décor. But more significant to notice is that Jimmy has lost 50 pounds! “My business is growing, I have a lot of people that need help out there, and so I needed to lose some weight so I could keep up my energy levels!”

His mission of helping organizations grow and succeed has allowed him to help thousands of small business owners throughout the world. He successfully owns and operates Jimmy Marketing (www.JimmyMarketing.com), his website division, www.EasyWebCreations.com, his reputation management system www.DentistReviewAccelerator.com, and www.JimmyConsulting.com. These divisions serve clients all over the world in the areas of web design, marketing fulfillment, consulting, coaching, and reputation management. Outside of work, you might catch him on the links, as he loves golf.

“Small Business Marketing - Your Ultimate Guide” [Kindle Edition]
Jimmy Nicholas (Author), Jennifer-Crystal Johnson (Editor), Mike LeMoine (Foreword).

- 5.0 out of 5 stars Mental Marketing Orgasms! March 27, 2013
“You’ve got to read this book! I mean this guy Jimmy is UNBELIEVABLE! No wonder he’s so successful -- he’s a total genius. I mean, he lays it all out in this book. My only hope is that my competitors never read this book. I kind of wish he wouldn’t share this information, I just want to keep it all to myself. Reading this book is like having mental marketing orgasms! Its that good. Jimmy blows my mind!”

- 5.0 out of 5 stars Great compilation of information valuable to small business owners! March 22, 2013 By Matthew Longino
“After just finishing reading your book I am ever more convinced I made the right choice in becoming a client. A lot of the information in this book I have been privy to previously as a client. James and his team truly care about their clients and they are as excited as I am to watch my business flourish.”

- 5.0 out of 5 stars An absolute must.... March 21, 2013 By Michael Payne
“As the CEO of a rapidly growing company in a very unique space, looking at every option to expand our customer reach is a constant. With that in mind -- this one was an excellent read. I’m summoning the marketing team as we speak to put some of these ideas into practice right now!”

- 5.0 out of 5 stars Amazing!!!
“This is a must read book, for entrepreneurs or business owners marketing. Easy to read and full of rich content to help you grow your business to a higher level!”

- 5.0 out of 5 stars Real World Strategies To Help Any Business Owner by Cliff Pelloni
“No matter if your business is large or small, James Nicholas shares real world strategies which will help you.”

- 5.0 out of 5 stars Best overview of small business marketing by Crawford Allen
“I’ve been deeply involved with marketing for over three decades -- as an executive, consultant, business owner and university professor.”

- 5.0 out of 5 stars Invaluable Resource for any small business by Shawn M.
“I usually avoid reading books about business and marketing because I am too busy running my own business.

- 5.0 out of 5 stars Great Read! Justin Rehm
This guy knows his product inside and out! Great read from someone who has marketing down in every aspect.”

- 5.0 out of 5 stars Fantastic read! by Jae
“A great friend highly recommended this book to me as I am an owner of a small business for the past 3 years.”

- 5.0 out of 5 stars Jimmy delivers! Great information for business owners, highly... by John Cote
“I really enjoyed reading through this book and as a marketing pro and Amazon best selling author myself I can honestly say I learned some new techniques!”

- 5.0 out of 5 stars All I Can Say is Wow! I’m Blown Away... by Will H.
“This books was recommended to me by a friend. And all I can say is wow. I’ve been running my own businesses for the last 18 years and have spent tens of thousands of dollars on…”

- 5.0 out of 5 stars A MUST Read! No Fluff Just Proven Strategies. by Jimmy
“James Nicholas has knocked the cover off the ball with this book! The book is full of real world strategies for helping the small business owners grow their business…”

- 5.0 out of 5 stars Wow! Absolutely awesome information!! Thanks! by Kristin Moore
“Jimmy Nicholas has knocked it out of the park with this book! Absolutely awesome! The book is easy to read and better yet, his ideas are brilliant, yet so simple to understand and…”

Contact Information

Marilyn Dayton

Public Relations

Jimmy Marketing

Contact via E-mail