BBVA Receives the Bank Innovation Award for the Success of its Gamification Platform
BBVA Game already has 100,000 users
BBVA has received one of the four awards for the most innovative company in 2012 granted by Bank Innovation, a financial forum specializing in customer retention strategies, as recognition for the success of BBVA Game.
This Bank Innovation award recognizes BBVAís best practices in the application of gamification techniques to encourage the use of on-line services. BBVA Game has attracted 100,000 users during the first six months it has been in operation.
Gamification techniques, such as the application of game dynamics in commercial environments, are being developed in all types of industries. In the financial sector, where they are not yet very common, BBVA stands out for the introduction of these practices in customer loyalty building.
The Bank Innovation awards are granted annually to companies in the banking sector that have excelled in innovation, while recognizing those brands that have made a difference in terms of products, methods, messages or media.
The award granted to BBVA has highlighted the Groupís commitment to an innovative gamification strategy and its successful application, given the popularity of BBVA Game among its customers.
Using BBVA Game, customers can make account inquiries, pay bills and taxes, and carry out all kinds of transactions, as if they were operating on the bankís website. With each transaction completed, the users earn points that can be exchanged for numbers to enter a draw for prizes such as iPads, smartphones, tickets for NBA or Liga BBVA games, etc.
BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes.
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