Autoblog Canada Launches Québec Edition
Driving original automotive content in Québec
Autoblog Québec, led by editor Jean-François Savoie will combine award-winning content from the international editions of the site with featured content from key contributors, including Philippe Laguë, of L’annuel de l’auto and Le Devoir, and local journalists from across the province. With 50 per cent of Quebecers (3 million unique visitors) currently visiting automotive sites, Autoblog Québec will provide a new destination for original automotive news and industry content, new car reviews, international auto show coverage and captivating best-in-class photo and video galleries to a highly engaged audience*.
“We saw great demand from both users and advertisers to bring the Autoblog Canada blend of original edgy content and comprehensive reviews to our French speaking audience in Quebec and across the country,” said Paul Cramp, general manager, Autoblog Canada.
The launch will extend the distinctive and authoritative voice and original content offered by Autoblog Canada to french speaking visitors. The expansion only further supports AOL Canada’s commitment to growth for both French language sites and original local content, as Autoblog Québec joins Le Huffington Post Québec in AOL Canada’s growing French language portfolio.
AOL Autos, which includes Autoblog Canada currently attracts 712,000 unique monthly visitors across Canada*. AOL visitors in Québec have a strong purchase intent and are 28% more likely than the average online adult in Québec to buy or lease a vehicle in the next 12 months**.
*Source: comScore, Inc., Total Canada, Home and Work, January 2013 **PMB/comScore, 2012 Fall Fusion
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