Verizon Directories Corp. Acquires Inceptor Assets
July 21, 2006, DALLAS - Verizon Directories Corp., a subsidiary of Verizon Communications Inc. (NYSE: VZ), today announced that it has acquired the assets of Inceptor, Inc., a provider of search marketing technology.
The transaction complements existing search engine marketing products both companies provide. Inceptor earlier this year launched BidCenter Agency, an enhanced version of its BidCenter platform for managing pay-per-click advertising that features specialized functionality designed for interactive advertising agencies and resellers. The deal enhances SuperPages.comís efforts to maximize exposure for advertisers who want qualified sales leads.
Inceptor is a privately held company based in the Boston area. Terms of the deal were not disclosed.
Verizon SuperPages.com was the first Internet yellow pages directory to offer both fixed-fee and performance-based advertising products options.
About Verizon Directories Corp.
Verizon Directories Corp., a subsidiary of Verizon Communications Inc. (NYSE: VZ), is the second largest yellow pages directories publisher in the United States. Products include print yellow pages; print white pages; SuperPages.com; and, SuperPages On the Go information directory.
Inceptor is a leading search engine marketing firm founded in 1999. The privately held firm developed BidCenter, the industryís first portfolio-based self-service PPC advertising bid management system that automates the complex keyword bidding process. BidCenterís patent-pending pay-per-click advertising bid management technology employs optimization techniques similar to those that professional money managers use to optimize mutual funds. With offices in the Boston area and London, Inceptor has 45 employees and more than 5,500 customers including Home Shopping Network, Lawyers.com, CVS.com, Christianbook.com, and UPromise.
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