Mpowerplayer, Inc. Launches Unique ’’Try before You Buy’’ Platform for Mobile Java Games
SAN FRANCISCO, CA -- March 9, 2005 -- Mpowerplayer, Inc.
-- Available as a Free Download on Java.com, Mpowerplayer(TM) Lets Mobile Users Demo New Mobile Java Games, and Gives Developers and Publishers an Easy Way to Securely Showcase Their Content to Millions of Gamers
Mpowerplayer, Inc. (www.mpowerplayer.com), the premier developer of enabling technologies for mobile game vendors, today launched the Mpowerplayer(TM) software and managed service that allows Java-based games to be delivered across multiple platforms, including desktop, Web, and mobile devices, in a “try before you buy” mode. Using Mpowerplayer(TM), mobile gamers and casual mobile users can try exciting mobile Java applications on Sun Microsystems’ wildly popular consumer Web site, Java.com before purchasing and downloading games to their phones. Java.com will leverage the Mpowerplayer(TM) service to showcase mobile Java applications to millions of monthly visitors, and Mpowerplayer, Inc., will provide the managed service that lets users preview and play mobile games on their computers before purchasing from their wireless carriers or other content providers for use on mobile devices.
Mpowerplayer(TM) will be used by Sun to showcase third-party mobile gaming content on Java.com. To promote their games on Java.com, developers are encouraged to download the free Mpowerplayer(TM) Software Developer Kit (SDK) from http://developer.mpowerplayer.com to develop and test their applications with the service. The Mpowerplayer(TM) and SDK are both multi-platform Java applications. Mobile applications successfully tested with the Mpowerplayer(TM) that feature high performance and game quality can be featured on the Java.com Web site, visited by millions of Java technology enthusiasts each month.
“With Mpowerplayer(TM), Sun is helping provide mobile Java games developers and publishers another key business advantage by ensuring that the widest possible consumer audience can access, preview, and purchase their mobile Java applications,” said Chris Melissinos, Sun Microsystems’ Chief Gaming Officer. “With this functionality now available on Java.com, third-party developers can feature their products to millions of users every month.”
“Mpowerplayer’s technology allows us to reach our audience in a new and truly innovative fashion. We’re very excited about how this will enhance our relationship with our customers and provide greater visibility for our games,” said Tanya Macramalla, Marketing Manager for Gameloft, a leading international publisher and developer of games for mobile phones.
The agreement between Sun Microsystems and Mpowerplayer, Inc., is expected to drive exciting momentum for mobile game development, promotion and awareness. Together, Mpowerplayer(TM) and Java.com help take mobile game promotion beyond screenshots and text descriptions to enhance awareness and demand among gamers and casual mobile users through exhilarating, interactive demos of software that they can purchase from their wireless carriers.
“Sun continues to prove that Java technology is the mobile game development platform of choice, through its ongoing commitment to the developer community and leverage of innovative enabling technologies like Mpowerplayer(TM) on Java.com,” said Michael Powers, Founder and Chief Technology Officer of Mpowerplayer, Inc. “We are extremely pleased to receive Sun’s endorsement of Mpowerplayer(TM) and to have the opportunity to enhance Java.com’s reputation as the premier showcase for mobile and desktop Java applications.”
Mpowerplayer(TM) represents a significant advancement for mobile gaming as the industry moves toward true cross-platform designs. The flexibility of Java technology, coupled with Mpowerplayer’s(TM) leverage of downloadable applications, provides mobile gaming developers and publishers with a powerful combination to distinguish themselves in the highly competitive mobile games space.
About Mpowerplayer, Inc.
Mpowerplayer, Inc. is the premier developer of innovative enabling technologies for mobile gaming vendors, developers, publishers, aggregators, distributors, and carriers. The company’s flagship product, the Mpowerplayer(TM), is a Mobile Java runtime that can be used to demo, download, and purchase mobile games from a user’s desktop. The player is available as a free download through Mpowerplayer.com and Java.com. The Mpowerplayer(TM) managed service gives mobile game vendors a DRM-protected platform to use in marketing games across multiple platforms. Mpowerplayer is based in Potomac Falls, Virginia. For more information please visit www.mpowerplayer.com.
As the leading consumer site for Java technology, third parties working with Java.com have found it a very successful way to reach Java technology consumers. Not only is it a highly trafficked showcase of mobile and desktop applications, it is the only site in the industry where consumers can download the free Java plug-in for the desktop with support for Windows, Linux and Macintosh desktops as well as the Solaris(TM) Operating System (OS).
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- “The Network Is The Computer” -- has propelled Sun Microsystems, Inc. (Nasdaq:SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com.
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