GE Lighting Lights Up Watsons Storefronts Across China with Energy-Efficient LED Signage System

China — (NYSE:GE) — Watsons, a Hong Kong-based health and beauty retailer, has upgraded its store signage lighting at 400 locations with GE Lighting LED Tetra® Max sign lighting. This new lighting solution provides Watsons storefronts with an inviting environment and a 67 percent savings on maintenance and energy costs.

Gabby Xiang, sales engineer from GE Lighting comments, “Watsons has very high standards of requirements for its storefront signage boxes – especially in terms of product lifetime and quality of illumination. They were looking to retrofit the current system with one that would be more energy efficient and provide reduced maintenance. Other key considerations included good after-sales warranty and the performance and quality of the proposed new solution. We are more than happy to be selected for this retrofit project and look forward to be of service to the Watsons chain of stores across the country.”

Watsons recognized that storefronts are the direct interfaces to customers and understood that great importance should be placed on the quality of the illumination of storefronts. Watsons explored various solutions in the market. Taking the proven performance of GE LED signage system and the strong after-sales support into consideration, Watsons was pleased with GE Lighting’s relatively fuss-free solution in terms of maintenance, which will translate into higher operational efficiency for its stores.

Distinctive Signage Illumination with Long Lifespan
The GE LED Tetra signage system was selected as Watson’s signage lighting solution for a variety of reasons, including quality luminance, ease of maintenance and good cost performance. For the Watsons storefronts, the products specified are the Tetra® Max. Available in a wide range of colors including white, red, blue and green, Tetra Max creates an outstanding uniformity. With an over-molded design, the components are protected from moisture, and installation is also made simple with pre-drilled mounting holes and industrial-grade mounting tape.

Enjoy Energy Savings and Reduced Environmental Impact
The new GE LED Tetra sign lighting has a lifespan 5 times that of the previous system. GE will also provide a no replacement limited warranty of 5 years. With the new system, Watsons will see energy consumption reduced by about 67 percent and a payback period of 1.3 years.

From the environmental perspective, the energy savings is equivalent to eliminating approximately 674,000 pounds of carbon dioxide emissions per year or creating 83.6 acres of new trees.

To learn more about illuminating storefronts and other spaces with GE signage lighting, visit www.gelighting.com. To learn more about GE’s commitment to innovative solutions to today’s environmental challenges while driving economic growth, visit www.ecomagination.com.

About Watsons
Since entering the China market in 2009, Watsons has grown to become the country’s leading health and beauty retail giant with around 1,000 stores in more than 100 cities.

About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination® and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.