MEDIA ALERT: Live Twitter Chat with CIO App Reviewer James A. Martin on Thursday, March 14, 2013 at 3 p.m. ET
SourceBottle and The Media Bag founder to host Twitter chat for PR and marketing professionals to learn best practices for securing product reviews for consumer and business-to-business mobile applications
WHO:@BecDerrington (Rebecca Derrington), founder of SourceBottle and The Media Bag, will host a live Twitter chat with guest @james_a_martin (James A. Martin), a veteran mobile tech journalist and mobile app reviewer for CIO.com.
WHAT:This chat will address FAQs among publicists and marketers about securing product reviews for smartphone and tablet apps. Attendees will have the opportunity to ask Martin questions about his process for discovering and reviewing iOS and Android applications.
WHERE:Use the hashtag #ProductReviews to participate in this live discussion. Host @BecDerrington will also post tweets in real-time to @SourceBottle and @TheMediaBag. Attendees can also follow @james_a_martin for updates. Direct questions to @BecDerrington and include the hashtag #ProductReviews.
WHEN:The #ProductReviews Twitter Chat will occur on Thursday, March 14, 2013, from 3 - 4 p.m. ET USA.
WHY:The purpose of this Twitter chat is to address questions and share best practices with a community of PR and marketing professionals who are actively pitching their mobile apps for review to major online and print publications.
About Jim Martin: James A. Martin has covered mobile tech since the mid-1990s and wrote the award-winning Mobile Computing blog for PC World. His articles have appeared in The New York Times, Entertainment Weekly, Travel + Leisure, PC World, Macworld, and many other publications. He is the coauthor of Getting Organized in the Google Era, published by Broadway Books/Random House. Martin is a copywriter, SEO and social media consultant and the author of the blog A Southerner in San Francisco (http://james-a-martin.blogspot.com). Visit his personal website http://www.jamesamartin.com/ and follow him on Twitter @james_a_martin.
About Rebecca Derrington: As a 16-year public relations veteran and working mother, Rebecca Derrington experienced the changing media landscape and knew there had to be a more efficient way for journalists, PR professionals and businesses to work together. In 2009, Derrington developed the answer – SourceBottle. Derrington began her career as an attorney before transitioning to the field of communications. She earned a law degree from James Cook University and a business degree from the Queensland University of Technology. Derrington lives in Melbourne, Australia, with her husband and three young sons.
About SourceBottle: SourceBottle is a free, online service that enables journalists and bloggers to efficiently find knowledgeable sources for stories. SourceBottle offers a product review and gift guide facilitation service, The Media Bag, that offers nearly 80 categories. SourceBottle was founded in Australia in 2009, and today serves users across Australia, New Zealand, North America and the UK. For more information, visit: www.sourcebottle.com or www.themediabag.com Follow us on Twitter at @SourceBottle and @TheMediaBag.
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