MasterCard and Stand Up To Cancer Partner in Regional Campaign
To tweet this news copy and paste: MasterCard and Stand Up To Cancer Partner in Regional Campaign #SU2C #vmesteprotivraka. Read more http://bit.ly/ZuaVjp
Moscow, Russia– MasterCard launched its Make Purchases and Give Hope campaign in Russia to support its first Stand Up To Cancer (SU2C) initiative in the region. The project, in partnership with SU2C’s Russian program Together Against Cancer is aimed at funding innovative research in oncology carried out in Russia and globally. As a result of the campaign, at least 30 million rubles ($1MM USD) will be donated by MasterCard to support research aimed at developing new methods of cancer treatment.
MasterCard will donate 10 kopecks (3 cents) from every payment made between January 1 and March 31, 2013 with MasterCard® and Maestro® cards issued by Russian banks. It is the first charity program of such scale supported by MasterCard in Russia. Funds will be used to hire additional research staff for oncology centers and clinics in Moscow as well as support international research teams worldwide.
“We are delighted to be expanding our relationship with Stand Up To Cancer here in Russia,” said Ilya Riaby, Country Head of MasterCard in Russia. “I am pleased we are able to put our technology payment systems towards a cause that affects millions worldwide.”
“Our Movement is designed to draw more attention to cancer, unite people and support those who are struggling with this terrible disease,” – said Rusty Robertson, co-founder of Stand Up To Cancer. – We have been working with MasterCard for several years and are pleased that we started our work in Russia with this company.
Together Against Cancer involves partners including: aNovikov Group and Ginza Project restaurants, BP gas stations, Azbuka Vkusa supermarkets, TSUM and Mercury, and Starbucks to name a few. Several Russian banks support the campaign as well. The launch of the program in Russia was supported by the First Moscow Hospice and The Ritz-Carlton, Moscow hotel.
“I fully support the Together Against Cancer initiative. I was diagnosed with cancer once, but I fought it and won. I believe that people should not feel sentenced by such diagnosis. I am proud to support such a noble movement,” stated famous Russian journalist Vladimir Pozner.
All information on the use of the funds will be published on the program’s website www.VmesteProtivRaka.ru.
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Together Against Cancer is a unique initiative which sets its mission to bring innovative therapies, research and cancer treatment, and allow faster practical application of such methods to save lives now.
Together Against Cancer allows collaboration of the best scientists, and promotes collaboration, rather than competition of scientific efforts. Continuous Entertainment Industry support helps Together Against Cancer reach out to broader audiences and effectively promote its cause.
Read more at www.VmesteProtivRaka.ru.
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