Deliver Your News to the World

Industry Leaders Launch Crux: Strategic Marketing Agency for Live, Social and Digital

Only Agency Focused on Content and Interaction Strategies to Fluidly Connect Multiple Marketing Channels


New York, NY – March 11, 2013 – Crux LLC, the only marketing agency that provides actionable strategic guidance for live, social and digital experiences, today announced its official launch.  Leading the agency are renowned industry strategists Dax Callner and Christine Kiesling.
Callner and Kiesling started Crux in response to an increasing need from companies and agencies for fresh-thinking and nimble support from smaller, boutique agencies.
“What we really care about is adding value and all we do is strategy,” says Dax Callner, co-founder, Crux.  “We want to help clients measurably grow their business and add value to the people they want to reach.”
“Our focus is to make Crux a real partner to clients,” commented Christine Kiesling, co-founder, Crux.  “We take ownership of client objectives as if they were our own.”
"Working with Crux has been such an amazing experience for us.  They’ve approached our engagements with strategic thinking, creativity and enthusiasm,” said Annie Valle, director, digital marketing
Sony Pictures Home Entertainment.  “The strategies they’ve delivered reach beyond the expected, incorporating consumer insights, new tech and evolving trends to activate our consumers in innovative ways.  I’m impressed with their ability to work across our agency and technology partners to design and communicate actionable strategies for the business"
“Crux and its expert team of strategists is one of the most creative and strategic thinking agencies I’ve worked with in the event marketing industry,” stated Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc.  “Working with Crux on projects large and small, has shown me a breadth of knowledge and expertise in strategy development, design, execution, and delivering results.  I highly recommend Crux to anyone needing insights and out-of-the-box thinking for their marketing programs.”
For over 15 years, Christine Kiesling worked within large, global experiential marketing agencies (at George P. Johnson and Jack Morton Worldwide), helping to transform a wide array of programs for clients including IBM, CA, Nokia, Pitney Bowes, Gartner, Research in Motion, Sony Pictures Home Entertainment and Workday.
Dax Callner is a strategist with 15 years experience guiding marketing initiatives for some of the world’s top brands, including American Express, GE, General Mills, P&G, MasterCard, Intel, Microsoft, HP, Kraft, Johnson & Jonson, Dell, JPMorgan, eBay and many others.  Dax’s work has included the development of global advertising campaigns, digital and social programs, event marketing strategies, tradeshow initiatives, user conferences and consumer events.
At EXHIBITOR2013, taking place in Las Vegas March 17-21, Callner will be sharing the vast strategic knowledge that led him to cofound Crux. Following are links to descriptions of his sessions:
Advanced Learning Session: Socialgraphics: Inspiring Trade Show Visitors to Share Your Content Across Their Social Networks
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company’s Business Priorities
Half-Day Workshop & Advanced Learning Session: Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program
About Crux
Crux, LLC is the only marketing agency that provides actionable strategic guidance for live, social and digital experiences, and the only strategic agency focused on using content and interaction strategies to fluidly connect and impact people across multiple marketing channels. At Crux, we believe in “why” – getting to the heart of the strategic challenge by asking smart questions – and that good marketing starts with thinking about people, and how people operate to make smart recommendations.
For more information, follow Crux on Facebook, Twitter, LinkedIn, and visit or call 646-592-0384.       

Crux and the Crux logo are trademarks of Crux, LLC in the U.S. and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


 Dax Callner
 Christine Kiesling
 marketing agency
 event marketing agency

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.