Solvay Introduces Govanil™ Vanilla Flavors for Revolutionary Taste in Bakery and Confectionery Products


WEBWIRE – Thursday, March 07, 2013

Cranbury, New Jersey, USA - -Solvay Aroma Performance today introduces Govanil™, a new range of vanilla flavors that will revolutionize the way consumers taste and perceive vanilla notes in bakery and confectionery food products such as cookies, biscuits, pastries, cakes, fillings and chocolates.

Superior functional properties provide Govanil™ an unparalleled capacity for enhancing taste experience. The new vanilla flavor instantly reveals its unique and long-lasting character, an unmatched success in tests with expert tasting panels and pilot customers.

Combining a rare intensity — up to 20 percent more intense than standard vanilla flavors — and a note that provides a unique long-lasting effect on the palate, Govanil™ also significantly enriches a wide range of other flavors including butter, egg, biscuit, caramel and fruit. This makes it particularly appealing for industrial bakery and confectionery recipes.

Outstanding vanilla taste characteristics allow Govanil™ to compensate for fat or sugar content in bakery and confectionery recipes thereby providing a high value-added component for industrial food applications.

Vincent Lajotte, Aroma Ingredients business director of Solvay Aroma Performance, explains: “Govanil™originates from all new CRF™ proprietary and patented technology developed by Solvay and provides a whole new set of organoleptic and constituent properties. It dramatically expands the range of possibilities for food applications particularly when used in bakery products, cookies, cake and chocolates.”

In 2011 Solvay acquired Rhodia, an established supplier of vanilla flavors and a major partner of the food industry and now offers flagship brands and a worldwide customer service. The Vanil’Expert Center located at the company’s research and innovation facilities in Saint-Fons, France, is completely dedicated to the optimization and application of Solvay’s current flavor technologies and the development of new vanilla flavors.

“Our company has made a qualitative leap forward withGovanil™,the new benchmark for vanilla flavors.Govanil™is manufactured with our certified food safety procedures and processes. The launch of this new product demonstrates Solvay’s commitment to flavor innovation and confirms our place as the leading reference in vanilla flavors,” Lajotte concluded.

Especially formulated for ease of implementation in commercial bakery and confectionery recipes, the new benchmark range of Govanil™ vanilla flavors was exhaustively researched and tested to meet consumers’ wide ranging taste preferences. It already demonstrates outstanding results in cookies, petit beurre biscuit recipes, vanilla or chocolate fillings and in pastry creams.

Solvay has developed three Govanil™ grades, all preserving unparalleled organoleptic and functional qualities. These include:

-Govanil™
The benchmark vanilla flavor offering a unique and long-lasting character with exceptional value-added properties
-Govanil™ Intense
A grade ideal for doses below 0.1% and custom-made tastes.
-Govanil™ Natural
This grade’s vanilla taste is obtained from renewable sources and meets the requirements of both the American and European regulations for natural products.
-This grade allows for the use of ‘natural flavor’ on food labeling, a key market trend that strongly influences food consumption.
-The Govanil™ range is continually developing and will be expanded to include other grades.

Govanil™, Govanil Intense™, Govanil™ Natural and CRF are trademarks of Solvay.

SOLVAY AROMA PERFORMANCE: Designing vanilla flavors since 1884, Solvay Aroma Performance was the first to synthetize and produce the vanillin molecule on an industrial scale. Solvay is the only producer mastering the whole manufacturing chain — from Catechol to its historic flagship brands Rhovanil® and Rhodiarome®. The Aroma Performance business unit operates facilities in Saint-Fons (France) and Baton Rouge (USA).

SOLVAY is an international chemical Group committed to sustainable development with a clear focus on innovation and operational excellence. It is realizing over 90% of its sales in markets where it is among the top 3 global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and the performance of its customers in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 31,000 people in 55 countries and generated EUR 12.4 billion in net sales in 2012. Solvay SA (SOLB.BE) is listed on NYSE Euronext in Brussels and Paris (Bloomberg: SOLB.BB - Reuters: SOLBt.BR).



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