AT&T U-verse TV to Include Content from MTV Networks and BET Networks Program Services
San Antonio, Texas, July 20, 2006, AT&T Inc. (NYSE: T), MTV Networks and BET Networks, divisions of Viacom (NYSE: VIA and VIA:B), today announced a distribution agreement to deliver MTVN and BET linear, high-definition, on-demand and digital music programming as part of the AT&T U-verse TVSM channel lineup.
Under the agreement, AT&T will provide its U-verse TV customers with the following network entertainment brands: BET, BET J, BET Gospel, CMT, CMT Pure Country, Comedy Central, LOGO, MTV, MTV2, MTV Hits, MTV Jams, MTV Español (soon to become MTV Tr3s), Nickelodeon, Nick2, Nicktoons, Nick GAS, Noggin, The N, Spike TV, TV Land, VH1, VH1 Classic, VH1 Soul and VH Uno. Additionally, AT&T will deliver MTV Networks’ and BET Networks’ video-on-demand content as part of the U-verse “Free On Demand” platform and will also carry MTVN’s recently-launched high-definition channel, MHD; MTV’s channels specifically designed to serve ethnic populations in the United States, including MTV Chi, MTV Desi and MTV K; as well as digital audio radio programming from URGE, MTV Networks’ new digital music service.
“The MTV Networks and BET Networks brands are among the strongest in television,” said Dan York, head of programming, AT&T Operations, Inc. “We are very happy to be offering the wide array of MTV Networks and BET Networks program services to AT&T U-verse customers.”
“MTV Networks and BET Networks are dedicated to bringing our audiences the content they are passionate about,” said Nicole Browning, president, affiliate sales and marketing, MTV Networks. “As AT&T U-verse TV develops new platforms to provide an advanced and personalized entertainment experience for consumers, we are delighted to partner with them to deliver our strong brands and services and further diversify our customer footprint.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
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About MTV Networks
MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, MTVN INTERNATIONAL and THE SUITE FROM MTV NETWORKS which includes LOGO, NOGGIN, VH1 Classic and 10 additional digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About BET Networks
BET Networks , a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 81 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks — BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ring tones, games and video content for wireless devices.
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