Infaweb Releases New Infographic, 21 Essential Ecommerce SEO Tips
In the wake of search shaking Google algorithms, Panda and Penguin, respectively, 2012 left many websites scrambling to find relevance within the confines of a new reality.
Without question, the concept of search engine optimization (SEO) has changed - and now, the Ecommerce site owner must employ a different set of strategies to survive.
This infographic is available for immediate viewing and download, and was designed to help site owners make E-commerce work in the post Panda and Penguin era.
The first Panda update was rolled out in February 2011, followed by the first Penguin update in April 2012.
These algorithms focused on weeding out websites with low-quality content or sites that utilized outdated SEO techniques to artificially boost search engine position rankings, a violation of Google Webmaster Guidelines.
Since that time, recurring updates have reshaped the online marketing landscape, with many domains experiencing a substantial loss in search engine visibility.
“We have found that many small business owners affected by these updates still lack clear direction on how to regain rankings and increase long tail traffic,” says Infaweb Managing Director, Jon Harrison.
“Our new E-commerce tips infographic offers easy-to-follow tips and advice on how to remain competitive, while taking the new algorithm factors into consideration.”
The infographic walks readers through everything from basic things to avoid such as duplicate content and keyword stuffing, to the not-so-obvious tips such as cleaning up site code, consolidating URLs and using meta information to non-index low-value navigation pages.
The "essentials" also stress the importance of consulting an SEO expert in the early stages of website building and the need to update a website with fresh, quality content on a regular basis. Combined, these things make for a competitive website, says Harrison.
In addition to the new Ecommerce infographic, Infaweb offers a variety of tailored search marketing services to clients in Scottish cities such as Edinburgh, and Inverness, as well as others in Scotland and the UK.
Their services include SEO consultancy, link building, pay-per-click (PPC) campaign management, and professional website development, among others.
To enquire about additional services, visit the company website http://www.infaweb.com
- Contact Information
- Jon Harrison
- Managing Director
- (44) 131 208 1313
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