EXHIBITOR Magazine’s 2013 Economic Outlook Survey: Exhibitors Hopeful Despite Lingering Recession Impact
Budget Cuts Remain but Optimism Reigns
ROCHESTER, MN – February 28, 2013 – EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR magazine’s 2013 Economic Outlook Survey, which indicate exhibitors remain hopeful this year will produce better returns than 2012.
While 24 percent of exhibitors have smaller trade show budgets in 2013 than in 2012, 30 percent are enjoying larger budgets, and an additional 46 percent are maintaining last year’s allocations. However, 19 percent of respondents anticipate that a portion of their trade show budget may be reallocated to other marketing activities this year. Yet more than 81 percent reported feeling “confident” or “extremely confident” that their trade show programs will achieve better results in 2013 than in 2012.
“As much as we hate to admit it, the Great Recession may be over, but it’s still impacting our lives and our industry,” commented Travis Stanton, editor, EXHIBITOR magazine. “But it’s worth noting that when asked how exhibitors feel about the effectiveness of trade shows as a marketing medium, 83 percent reported being optimistic or at the very least hopeful.”
The 2013 Economic Outlook Survey was sponsored by Octanorm USA Inc., Optima Graphics, Brumark Total Flooring Solutions, and Cort Event Furnishings. The comprehensive results will be published in the March issue of EXHIBITOR magazine. Complementary copies will be available in booth 1285 at EXHIBITOR2013.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine - best practices in trade show marketing, and produces EXHIBITOR2013, the trade show and corporate event industry’s top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak live online educational sessions; and GRAVITY FREE, the world’s only multidisciplinary design conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry’s only university-affiliated professional certification program. www.ExhibitorOnline.com is the trade show and event community’s most comprehensive online resource. Follow EXHIBITOR on Facebook and join EXHIBITOR’s LinkedIn discussion group.
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