Jorudan’s New Cooking Magazine Kirei Shoku Utilizes Fuji Xerox’s Cloud Service SkyDesk Media Switch

Side Dish’s Recipe Appears When the Photo of the Meal Is Shot With a Smartphone

Jorudan Co., Ltd.
Fuji Xerox Co., Ltd.

TOKYO — Jorudan Co., Ltd. will adopt Fuji Xerox’s cloud service SkyDesk Media Switch in a free app for its new cooking magazine, Kirei Shoku. A secret recipe will appear on the smartphone screen when a photo of the meal in the magazine’s supplementary booklet is taken with a smartphone camera. Kirei Shoku will be issued quarterly from March 2.

SkyDesk Media Switch is Fuji Xerox’s cloud service that delivers multimedia contents such as videos and websites to smartphones when a user takes a photo of a particular marker embedded in an image printed on paper with their smartphone camera.

In Kirei Shoku’s supplementary booklet, which will feature 30 recipes focused on dietary education supervised by the cuisine professional Yukio Hattori, only the recipe for the main dishes are printed. However, by taking a photo of the meal using the app, secret recipes for their side dishes will appear on the smartphone screen. Additionally, recipes for the main dishes are also shown on the smartphone screen. Therefore, with this app, readers will be able to choose recipes from the smartphone screen and, for example, go shopping for the ingredients by looking at the smartphone screen without having to take any notes.

The app can be downloaded from Google Play of Google Inc. and App Store of Apple Inc.
System overview of SkyDesk Media Switch

SkyDesk Media Switch is a cloud service launched by Fuji Xerox on February 4, which enables companies specializing in planning, creation and printing of promotional collaterals to easily link paper documents and multimedia by simply specifying the location on paper and providing the appropriate link. Users can easily create a document that links to multimedia content on site as long as they have print data (PDF), a networked computer and a printer, without having to significantly change their production flow. Thus, this technology allows for a new type of communication that combines paper and multimedia according to the type of operations involved and the content of the document.

Related information

Technology utilized in SkyDesk Media Switch—Embedded Media Markers:
Technology to link paper documents and multimedia by adding nearly transparent makers using an authoring tool developed for this technology.

- http://www.fujixerox.com/eng/company/technology/emm/index.html

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Note: App Store is registered trademark of Apple Inc.

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