HBO Asia Launches HBO GO A New Broadband Streaming Service
Hong Kong’s now TV First In Asia To Offer Service
Hong Kong – HBO Asia, the leader in home entertainment and at the forefront of broadcast technology, has announced the Asia launch of HBO GO to now TV’s HBO subscribers¹.
HBO GO, a brand new broadband streaming service, enables subscribers to enjoy over 1,000 hours of popular and critically-acclaimed HBO Original content on multiple devices including PCs, MACs, tablets and mobile devices (iOS and Android) anywhere, anytime. The service includes new episodes of award-winning HBO Original programs such as Game of Thrones, The Newsroom, True Blood, and Veep 12 hours after being shown in the US.
Winner of the Best On-Demand Solution at IBC 2012 in Amsterdam, HBO GO will make its Asian debut in Hong Kong on February 28 2013 exclusively and free to now TV’s HBO subscribers¹.
“HBO GO is a versatile service enabling subscribers to maximise their HBO entertainment across multiple devices, whether at home or on the move, and Hong Kong subscribers of our long-term exclusive partner, now TV, are the first to enjoy this brand new broadband streaming service,” said Jonathan Spink, Chief Executive Officer, HBO Asia. “With over 1,000 hours of quality HBO Original content to choose from, HBO GO subscribers will be spoilt for choice and can also watch the latest HBO shows 12 hours after US telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favourite shows earlier.”
Janice Lee, PCCW’s Managing Director of TV and New Media, said, “We are excited to be the first in Asia to offer HBO GO and our customers will soon be able to access HBO’s great movies and TV series anytime and anywhere. HBO GO complements our hugely popular now Player and other mobile apps for enjoying on-the-go content. With more than 1.4 million downloads of our apps, users are able to enjoy more than 25 live channels and 80 on-demand programs.”
HBO GO subscribers will have access to current HBO Original series as well as popular past series like Band of Brothers, Sex and the City, The Sopranos and Rome plus HBO movies, documentaries, comedies, family content, entertainment specials and more.
“HBO GO is packed with features all giving maximum choice to the subscriber,” added Spink. “We will continue to update HBO GO with new features, for example, in addition to streaming content on HBO GO, downloading of content will be made available in the third quarter of 2013.”
Download the HBO GO App for free from App Store or Google Play Store in Hong Kong or go to www.hbogoasia.com.
¹ now TV HBO SUPER PAK subscribers.
About HBO ASIA
Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first because of its exclusive licensing deals with major Hollywood studios - Paramount Pictures, Sony Pictures, Universal Studios and Warner Bros., as well as a large number of major independent studios. HBO Asia has proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers. HBO Asia offers a bouquet of channels and services including 24-hour commercial-free subscription movie channels in standard-definition and high-definition HBO, HBO SIGNATURE, HBO FAMILY and HBO HITS as well as HBO GO, HBO ON DEMAND, CINEMAX and RED. HBO Asia is the exclusive distributor of BabyFirst and WarnerTV in Asia and a joint venture of HBO (a Time Warner company) and Paramount. Log on to www.hboasia.com for more information.
About now TV
now TV has one of the world’s largest commercial deployments of IPTV and is Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media Limited, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses. now TV serves Hong Kong with more than 180 channels of local, Asian and international programming, including premium content such as Spanish La Liga, English FA Cup, NBA, French Open, ATP World Tour, BWF Super Series, World Snooker Tour, F1 and PGA Tour. In addition, now TV is both a leading producer of news, sports and infotainment programming and a provider of a wide range of interactive services. now TV can be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW. Select now TV content and interactive applications can also be accessed via HKT’s 3G mobile network and broadband service. To learn more about now TV, please visit www.now.com.
HBO, HBO GO and Home Box Office are service marks of Home Box Office, Inc. Used with permission.
Issued on behalf of HBO Asia by Newell Public Relations (NPR)
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