Barnes & Noble to Celebrate NEA’s Read Across America with Special NOOK® Offer, Storytime Events & Activities in Stores Nationwide During March


WEBWIRE – Tuesday, February 26, 2013

Get a Free $25 NOOK Gift Card with In-Store Purchase of New, Critically Acclaimed NOOK® HD at Any Read Across America Celebration

New York, NY – – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that Barnes & Noble stores across the country will celebrate the National Education Association’s (NEA) Read Across America annual reading motivation and awareness program with a special NOOK offer, Dr. Seuss Storytime events and activities storewide during the month of March.

The “Hats Off to Reading” celebrations will include a reading of Dr. Seuss’ The Cat in the Hat, fun “cat-tivities” provided by Random House, and treats from the Barnes & Noble Café. Events will feature demonstrations of The Cat in the Hat interactive NOOK Book™ and other Dr. Seuss titles, as well as fun Dr. Seuss apps available in the NOOK Store™, a sure-fire way to keep even the littlest fans enthralled.

Additionally, as a thank-you for supporting literacy and reading, customers attending any Barnes & Noble Read Across America event will receive a $25 NOOK gift card with the purchase of NOOK® HD, perfect for experiencing Dr. Seuss’s interactive Read To Me™ NOOK Books, apps, and even movie favorites like The Lorax on NOOK Video in beautiful HD clarity. NOOK HD offers everything customers want in a tablet, with millions of books, apps, movies, TV shows, magazines and more on its must-see full HD 7-inch screen. Offered in the colors “Snow” and “Smoke,” and featuring great battery life and expandable memory for even more storage, NOOK HD is available for $199 (8GB) and $229 (16GB), and is now an even greater value with a free $25 NOOK Gift Card (limit 5 per customer).

“While most of the NEA’s Read Across America events are traditionally held on March 2 to honor the birthday of beloved children’s author Dr. Seuss, we gave our booksellers the option of hosting it anytime in March so they could join local teachers, librarians, literacy organizations and families at events being held in their communities,” said Sarah DiFrancesco, Director of Business Development for Barnes & Noble. “It’s so enjoyable seeing kids’ faces light up as they experience the world of literature. And there’s no better advocate for learning and imagination than Dr. Seuss,” she added.

Customers interested in attending this event may contact their local Barnes & Noble or visit the Barnes & Noble Store Locator (http://store-locator.barnesandnoble.com) for store locations and details. Events are free and open to the public. No purchase is required to participate.

NEA’s Read Across America also provides NEA members, parents, caregivers and children the resources and activities they need to keep reading on the calendar 365 days a year. In cities and towns across the nation, teachers, teenagers, librarians, politicians, actors, athletes, parents, grandparents and others participate in NEA’s Read Across America activities to bring reading excitement to children of all ages. Over 45 million people participated in 2012.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 674 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Store™, NOOK Video™, NOOK Video Apps™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (www.facebook.com/barnesandnoble) and YouTube (www.youtube.com/barnesandnoble).

About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store™ of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps™ and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook.

About Dr. Seuss
Theodor “Seuss” Geisel is quite simply one of the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 44 books for children. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit www.Seussville.com.

Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s website, RandomHouseKids.com, offers an array of activities, games, and resources for children, teens, parents, and educators. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

About Dr. Seuss Enterprises L.P.
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seus



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